100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for Marketing Management, 16th edition by Philip Kotler £32.50   Add to cart
Quickly navigate to
Preview
  2.  
  3. Management
  4.  
  5. Management

Exam (elaborations)

Test Bank for Marketing Management, 16th edition by Philip Kotler

1 review
 1119 views  50 purchases
  • Module
  • Management
  • Institution
  • Management

Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. ISBN-13: 7158 Full Chapters test bank included PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 1. Defining Marketing for the New Realities 2. Marketing Planning and Management PART 2: UNDERSTANDING T...

[Show more]

Preview 1 out of 834  pages

Document information

  • October 22, 2022
  • 834
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

  • marketing
  • management
  • 16e
  • 16th
  • edition
  • kotler
  • philip
  • 9780135887158
  • multiple choice
  • mcqs
  • quizzes
  • true false
  • exam practice
  • test bank
  • practice quizzes

Written for

  • Management
  • Management

1  review

review-writer-avatar

By: christianlemke1 • 1 year ago

Seller

avatar-seller
Tutor247

Reviews received

Content preview

Marketing Management, 16e (Kotler)
Chapter 1 Defining Marketing for the New Realities

1) Which of these is an accurate characterization of the contemporary view of marketing?
A) Marketing is synonymous with selling.
B) With the rise of social commerce, company-driven marketing is no longer important.
C) Marketing's emphasis within the firm continues to decline.
D) To improve efficiency, most firms now restrict marketing activities within the "official"
boundaries of the marketing department.
E) Marketing is about identifying and meeting human and social needs in a way that harmonizes
with the goals of the organization.
Answer: E
Diff: 3
LO: 1.1: Define the scope of marketing.
AACSB: Reflective thinking

2) With regard to the selling function, what did Peter Drucker have to say about the aim of
marketing?
A) Selling should replace marketing.
B) Selling should have equal importance in the corporate hierarchy.
C) It should make selling superfluous.
D) The sales function should set strategy, while the marketing function owns tactics.
E) Selling and marketing are synonymous.
Answer: C
Diff: 2
LO: 1.1: Define the scope of marketing.
AACSB: Reflective thinking

3) Which of these was identified as key reason why Nintendo had a hit with the Wii and Apple
with the iPad?
A) Both companies designed the right product based on thoughtful research.
B) Both products were flukes that happened to hit the market at the right time.
C) Neither product led its category, but both were sold aggressively.
D) Both products underpriced their competition.
E) American consumers have enough disposable income to afford luxury gadgets.
Answer: A
Diff: 2
LO: 1.1: Define the scope of marketing.
AACSB: Reflective thinking

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £32.50. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75323 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£32.50  50x  sold
  • (1)
  Add to cart