Het document bevat het logboek ter voorbereiding van het tentamen. Alle onderwerpen zijn in het document meegenomen en uitgewerkt voor een bedrijf. Tentamen uiteindelijk afgerond met een 7.1 met behulp van dit logboek!
Teacher: Marten Coerts
Unit of study: OE104
Date: 25-03-2022
1
, Inhoudsopgave
Introduction............................................................................................................................................. 3
Company information and history ...................................................................................................... 3
Marketing mix information ................................................................................................................. 3
Information about the target group.................................................................................................... 4
Why you have chosen this company ................................................................................................... 4
Experience Marketing ............................................................................................................................. 5
Neuromarketing ...................................................................................................................................... 6
Decision making process ......................................................................................................................... 7
Involvement............................................................................................................................................. 8
Learning ................................................................................................................................................... 9
Attitude ................................................................................................................................................. 10
Perceptual Process ................................................................................................................................ 11
Motivation ............................................................................................................................................. 12
Culture ................................................................................................................................................... 12
Reference group .................................................................................................................................... 13
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Chantaldekker1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.88. You're not tied to anything after your purchase.
