Social Media Business Plan for Conel E-sports
team:
Objective:
My objective/goal for Conel E-sports team is for them to
have brand awareness on social media so that they can
be able to promote their business to a wider target
audience.
I will do this by using social media to create a brand
and image for Conel E-sports by creating a twitter page
for them as well as designing them a new logo to stand
out from their competitors.
Secondly, I will be promoting their products/services to
promote Conel E-sports business to a wider target
audience via Posts, videos and running ads.
Thirdly, I will be building a relationship with customers
so Conel E-sports can make a community that brings
value to their social media page, I will do this by
posting FAQs, Q&A’s and polls.
Lastly, I will expand Conel E-sports reach to a larger
target audience by putting them on an online platform
that utilizes their target audience and put them in
online communities and groups that share Conels
interests in our case gaming and E-sports.
Plan Overview:
Brand/Image:
, Creating a brand/image for your business is really
important as improves brand recognition, creates trust
and generates new customers. A way to create a brand
image is to create a relatable and standout logo that
grabs attention and separates you from your
competitors.
I will use a logo for Conel E-sports so that they have
their own unique identity online so that their audience
can differentiate between them and it makes the page
standout more and it will become recognisable as Conel
E-sports.
Target Audience:
It is really important that we know our target audience
as they are the people that we want to attract. So, to
identify our target audience we have to look at who
watches E-sports. Our E-sports demographic are
majority male at 71% and between the ages of 16 – 34
which makes up 73% of all E-sports watchers/fans. So,
using this information we are looking at majority males
between the age of 16-34.
Target Audience = Males between 16-34
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