If you are like me, and cartoons and adverts are not your forte, then these notes are for you. They are super helpful! It includes everything you need to know for visual literacy including elements and techniques of advertisements and cartoons you must look out for as well as how to attempt to anal...
VISUAL LITERACY
[Analysing cartoons and advertisements]
**Go over adverts and cartoons
PURPOSE [Can be a combination of the below]
TO ENTERTAIN
E.g., Nando’s- Get you to engage with the advert by making you
laugh
TO INFORM
E.g., Free Wi-Fi - To understand that if you want free Wi-Fi, come to our
restaurant for a free service and then you can buy from us
TO PERSUADE
E.g., Colours can be used
In addition, the purpose of an advert will always be to get YOU to
interact with the brand – to buy, consume, subscribe, like, talk
about.
The more you are engaged with the product – the more likely you
are to buy into the product
Awareness around the brand
ELEMENTS OF AN ADVERTISEMENT
[Image and text work together to create a singular message to the
consumer/reader]
LOGO
Brand identifier
Symbol
Associate the brand with the logo whenever we see it
SLOGAN
Remain constant throughout advertising campaigns
Keep slogan consistent and the same so you can build the brand
recognition
Copy
Any text or writing on an advertisement
Will change according to the theme and style of the advertisement
trying to produce
Gives us information
Image
Using cinematic techniques
Find out the message they are trying to portray using the image
ADVERTISING TECHNIQUES
1. Reading Paths & Focal Point
Used to direct your attention/gaze
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