Lecture notes
Applying Business Knowledge and Demonstrating
- Module
- Applying business knowledge
- Institution
- PEARSON (PEARSON)
Applying Business Knowledge and Demonstrating the effects within my chosen organisation.
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Sana MahmoodApplying Business Knowledge and Demonstrating English Skills
1) Describe the image, ethos and tone of Nike's brand.
One of the most recognisable brand logos in the entire world is the Swoosh.The Nike
Swoosh has become a cultural icon that represents athleticism, strength, fitness, and all
other ideals Nike aspires to uphold in the perception of its brand. The Swoosh is one of the
most known logos that stand for athletic excellence, a sense of dedication, hip authenticity,
and playful self-awareness thanks to the company's advertising.Nike is recognized for its
resilience and inspiration combined with its tone of voice. Its catchphrase, "Just do it," has
become a powerful brand character that inspires athletes (and, indeed, all of us) to work
hard and persistently toward their goals.
Nike is the most effective when it comes to increasing brand awareness. They are among
the best represented, culturally understood, and iconic businesses in the world and the
history of sports, and they have redefined the power of a brand image. Nike's logo
represents a company that embodies values that many people aspire to in their life, like
leadership, authenticity, innovation, success, and performance. Customers may identify with
Nike for both its products and the image that its brand symbolises thanks to Nike's ability to
have its brand image capture these ideals.
2) Identify how Nike distinguishes itself from its competitors.
The sporting apparel market is very competitive now. But Nike has a competitive advantage
over its rivals because of several things. It has a significant competitive advantage thanks to
its innovative designs, excellent product quality, product and process innovation, and
marketing. Due to its low-cost structure, Nike's competitive strategy appears to remain
effective. When compared to the prices they are charging for all their products, they have an
incredibly low cost-to-create ratio. They also market their goods to a sizable target
market.Additionally, Nike offers several platforms designed to enhance customers' lives in
general. Nike+ helps the company create a community of engaged customers by pushing its
devoted customers to sign up. Users of Nike+ are urged to share their workout routines and
assist one another.
3) Describe Nike's target audience.
Although the industry for sports and products can be large, Nike generally caters to
customers who are between the ages of 15 and 40. The organisation offers the same
services to male and female athletes, and it is putting more of an emphasis on tweens and
teens to foster long-term brand loyalty.
4) Choose a Nike advert and analyse its effectiveness.
For my chosen advert I picked Nike’s find your greatness. Regards, most athletic brand
advertisements depict sportsmen of international notoriety, flawless models, or players with
celebrity status. Even though it may motivate the audience, it occasionally has the opposite
effect. It might imply to someone who has issues with body image and appearance that
such things are not intended for them. Nike developed a campaign that inspired the
"greatness" in regular people based on this concept. It reminded its audience that Nike's
products are intended for more people than simply professional athletes. Instead, they are
for anyone who is trying to make a positive change in their lives.The themes of inclusivity
repeat in some of the best Nike ads. In this advertisement, a chubby child wearing Nike gear
is seen jogging on a lonesome road.The boy is alone in his fight as evidenced by the
deserted road, the overcast sky, and the sound of crickets. But the fact that he is
persevering through everything is what makes him "great." This screenplay is a special
combination of wonderfully crafted lines that are meant to motivate. Greatness is not a
unique DNA strand, "Greatness is no more unique to us than breathing."
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