Review the success of the event in meeting aims and objectives, achieving targets and receiving good feedback from stakeholders.
Analyse the planning and running of the event, how risks and contingencies were managed, making recommendations for future improvements.
Unit 4 Learning Aim E
Review the success of the event in meeting aims and objectives, achieving targets and receiving good
feedback from stakeholders.
Analyse the planning and running of the event, how risks and contingencies were managed, making
recommendations for future improvements.
Overall Judgement
One of our goals was to conduct two fundraising events in order to assist fund the primary proposed event,
which was the performing arts event prior to the Christmas holidays, which was unsuccessful. The two
fundraising event which was the Hot Chocolate and Cake Sale was done after the Christmas Holidays, as
our business was too late to plan and prepare for the event as we were indecisive when picking the right
date and time for the two events. Because of this delay, the main event was unable to proceed, which
renders this goal ineffective and unobtained as it wasn’t achieved. However, this wasn’t entirely our fault as
the performing arts students were not ready to showcase their event to the public, which prolonged it even
more. My predicted budget was far off the business budget. A reason for this was that the main event which
was the performing arts wasn’t held, so the profit from selling foods, drinks and tickets was not added on to
the business profit. Additionally, I expected we would raise £450 from fundraising but it was only £137.70,
which is a difference of £312.30.
This goal also links with the target of setting up the main event which should include date set, risk
assessments, invitations to the attendees and food orders before the February Half term. Although the risk
assessment was done before the fundraising event which was successful and well planned, the invitations
to the attendees and food orders before the February Half term was not a success as the main event was
not held due to poor time management and preparation from both the client and us.
Customer Feedback
, From the customer feedback, 11/33 customer gave supportive feedback about their experience purchasing
from us.
Out of the 11 responses gathered, 8 of them purchase only one cup of hot chocolate, this could have been
because the option available for them was limited, as we only selling foods linked with hot chocolate like
cookies, marsh mellows and whipped cream, our product range didn’t diverse from this. A way that this
could have been improved is by selling additional items such as hot food as we could have generated more
profit from it. However, this option would require additional cost and time to prepare as we needed to make
sure that the food sold can be confined in containers to prevent contamination due to Covid-19. From our
fundraising event, we did achieve the main objective of raising awareness for the charity as 63.6% of the 11
responses, which is 7 people now know more about our charity compared to before. Whilst the remaining
36.4%, which 4 people are a bit unsure.
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