AC 3.2 - Design a Campaign for Change
In order to effectively capture the audience’s attention, I will ensure I use short, hard-hitting, easy to
read facts within my materials. My first method of campaign materials is merchandise, and on the
front of my t-shirt design will be a fact to draw in attention, (in this case the shocking fact that 1 in 3
Americans believe they have a screen addiction) and the back will accommodate the hashtag of the
campaign to make it clear what the t-shirt stands for, as well as what people seeing it can research
further to support the campaign.
My second piece of merchandise, a badge, will also use the
same image as on the t-shirt to clearly link them to the same
campaign. I will still include the campaign’s hashtag on the
badge, but it will not be as clear as on the t-shirt
merchandise. As a result, it will encourage people to ask the
wearer about the badge and its meanings, therefore raising
awareness for my campaign.
My third piece of merchandise is a phone case, which, like
my other two pieces of merchandise, features the
campaign’s logo image. The hashtag on this campaign
material is in a very visible contrasting colour to the image, meaning those seeing it
can clearly read what it says, and could therefore encourage them to investigate or
support the campaign. Once again, through the use of the same image, the phone
case is clearly associated to my
‘Beat Screen Addictions’ campaign and my other
campaign materials.
My second campaign material is the use of social
media. I will create a Twitter account and share
tweets very similar to the example tweet I have
created. I ensured I used the campaign’s logo in
order for my Twitter account to be easily linked to
the campaign and its other materials, as well as using
the hashtag ‘#BewareTheStare’ for the same reason.
Much like my t-shirt merchandise, I used a shocking fact to draw the viewer’s attention to my page,
which will in turn hopefully lead to a gain in supporters for the campaign.
In order to effectively capture the audience’s attention, I will ensure I use short, hard-hitting, easy to
read facts within my materials. My first method of campaign materials is merchandise, and on the
front of my t-shirt design will be a fact to draw in attention, (in this case the shocking fact that 1 in 3
Americans believe they have a screen addiction) and the back will accommodate the hashtag of the
campaign to make it clear what the t-shirt stands for, as well as what people seeing it can research
further to support the campaign.
My second piece of merchandise, a badge, will also use the
same image as on the t-shirt to clearly link them to the same
campaign. I will still include the campaign’s hashtag on the
badge, but it will not be as clear as on the t-shirt
merchandise. As a result, it will encourage people to ask the
wearer about the badge and its meanings, therefore raising
awareness for my campaign.
My third piece of merchandise is a phone case, which, like
my other two pieces of merchandise, features the
campaign’s logo image. The hashtag on this campaign
material is in a very visible contrasting colour to the image, meaning those seeing it
can clearly read what it says, and could therefore encourage them to investigate or
support the campaign. Once again, through the use of the same image, the phone
case is clearly associated to my
‘Beat Screen Addictions’ campaign and my other
campaign materials.
My second campaign material is the use of social
media. I will create a Twitter account and share
tweets very similar to the example tweet I have
created. I ensured I used the campaign’s logo in
order for my Twitter account to be easily linked to
the campaign and its other materials, as well as using
the hashtag ‘#BewareTheStare’ for the same reason.
Much like my t-shirt merchandise, I used a shocking fact to draw the viewer’s attention to my page,
which will in turn hopefully lead to a gain in supporters for the campaign.
