In this task I will be explaining the challenges of globalisation facing a selected
business when using the internet as a marketing tool. For this assignment I have
chosen to use eBay as my selected business.
Security and The way eBay uses payment security is done by making customers
payment system create accounts with the site which allows them to purchase items. In
addition eBay partners with PayPal which is also a safe and secure
way to pay for products from eBay. Since the account is created by
the customer only they will have access to login in and purchase
their items using their credit card.
Payment security When a customer creates an account with eBay their contact
information is automatically saved onto the system. Only people
who have access to the account which would be by knowing the
username and password can access this information. Therefore
making an account on eBay to purchase an item is safe.
Overload of market When a customer purchases an item from eBay the seller will ask for
feedback a review from them. This could be either positive or negative as the
customers will give an honest opinion about the experience they had
with the products. They can write their dissatisfaction or satisfaction
to the seller which will be reviewed by the sellers and future
customers. Usually the sellers will try to resolve any negative
enquires a.s.a.p. For example if a product has been delivered broken,
the consumer will write a complaint to the seller who will then send
a better conditioned item.
Meeting EBay meets customer’s expectation by delivering cheap goods that
customers’ are affordable and in good quality. They also offer a range of
expectations products that are sold from around the world therefore it meets the
need of customers who need to do international shopping. In
addition because eBay has a lot of stock to sell customers can be
sure to find what their looking for. As a result customers will go
back to purchase with eBay as they have available stocks.
Disintermediation If eBay was to have a store of its own, it would be easier for
and channel customers to look at the item in first hand before buying it. Also they
conflict. will be able to purchase the item on the day rather than waiting for it
to get shipped to their house.
Keeping pace with The way eBay keeps up with technological change is done by
technological creating an app for ebay that can be downloaded on any play stores/
change app stores. As more people are using their smartphones rather than
laptops and computers eBay has successfully created an app for
smartphone users.
Linguistic and On eBay there is an option where the customers can translate the
cultural sensitivity page into the language they prefer. This is done in order for eBay to
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