Essay
(P1) describe the role internet marketing has within a modern marketing context
- Module
- Unit 12: Internet Marketing
- Institution
- Brooklands College (London) (Brooklands)
Level 3 Business Internet Marketing Coursework BTEC
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Content preview
P1In this task I am going to compare the difference between all three marketing
roles of internets within a modem marketing context.
Internet marketing
Online advertising, also called Internet advertising, uses the Internet to deliver
promotional marketing messages to consumers. It includes email marketing,
search engine marketing, social media marketing, and many types of display
advertising. You can also stream it on your mobile.
B2C marketing
B2C simply stands for business-to-consumer. B2C is an e-commerce business in
which the exchange of goods and services is conducted between businesses and
consumers through the Internet.
B2B marketing
B2B marketing is a short form of business to business marketing. It can be
defined as a marketing technique where a business outsources another business
to do its marketing for them. The marketers must consider factors such as the
target group, the product/service and pricing among other considerations.
C2C marketing
C2C stands for customer to customer. C2C transactions generally involve
products sold through a classified or auction system. Products sold are often
used or second hand. For example, Gumtree often sell second hand products and
are able to sell them through other customers which links to the term ‘customer
to customer’.
However, companies like Asos are a b2c marketing modem, this means they
have products and are able to sell them to the customers. They collect their
products from other companies whom are called b2b marketing as they are able
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