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Summary BTEC BUSINESS UNIT 2 ( DEVELOPING A MARKETING ) EXAM STRUCTURE £5.99
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  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Business 2016 NQF
  6.  
  7. Unit 2 - Developing a Marketing Campaign

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Summary BTEC BUSINESS UNIT 2 ( DEVELOPING A MARKETING ) EXAM STRUCTURE
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BTEC BUSINESS UNIT ( DEVELOPING A MARKETING ) EXAM STRUCTURE. This document will give you the whole idea of what to include in your report in January BTEC NATIONAL EXAM.

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  • January 9, 2023
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Sample structure unit 2 exam

Activity 1
1.
Introduction of the business
a. Who are they and what do they do

2. The scenario

a. What is activity one asking you to do and why (
look at case study for answers product USP, price, place/location/ base, promotion,
experience of going into new
business idea, size of industry)

3. Target market

a. Who are they? Age, gender, income, lifestyle,

4. Competitors

a. Who are they, what do they sell, general pricing
of products, target market, location of competitors

5. What are the aims and objectives of the business
for the marketing campaign

6. SWOT analysis ( case study/ own research about
the industry)

7. PEST factors (Legal laws, interest rates cost of
borrowing going up bank England increase base rate to 0.75 meaning banks
increase their rates to consumers, inflation 7% cost of product and goods going
up, gas and electric bill up 54% in april 2022 a further 24% oct 2022 is estimated,
unemployment covid impact , tax reduction income tax 20% down to 19% 2024,
increase in national
insurance from april by 1.25% less disposable income 2022, current trends,
social media platform to promote, purchasing habit’s, apps, productivity

Activity 2

1. The scenario

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