Exam (elaborations)
Unit 2 Btec Business- Notes can be used in Flares skatepark report with example.
- Institution
- PEARSON (PEARSON)
This document will provide you the information on unit exam on January 2023
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By: nathansolo05 • 1 year ago
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Sample structure unit 2 flares skatepark structure.Activity 1
1. Introduction of the business
a. Who are they and what do they do
b. Copy some of the information from the case study and add information about
flares skatepark and other parks such as Long Grove Park,Eastleigh Skatepark, and
Perdiswell skatepark.
2. The scenario
a. What is the activity one is asking you to do and what is the purpose?
look at case study for answers
product USP, price, place/location/ base, promotion, experience of going into new
business idea, size of industry)
3. Target market
a. Who are they? Age, gender, income, lifestyle,
4. Competitors
a. Who are they, what do they sell, general pricing
of products, target market, location of competitors
5. What are the aims and objectives of the business
for the marketing campaign
6. SWOT analysis ( case study/ own research about
the industry)
7. PEST factors (Legal laws, interest rates cost of
borrowing going up bank England increase base rate to 0.75 meaning banks
increase their rates to consumers, inflation 7% cost of product and goods going
up, gas and electric bill up 54% in april 2022 a further 24% oct 2022 is estimated,
unemployment covid impact , tax reduction income tax 20% down to 19% 2024,
increase in national insurance from april by 1.25% less disposable income 2022,
current trends,
social media platform to promote, purchasing habit’s, apps, productivity
Activity 2
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