Summary
Summary criminology unit 1 AC 2.2 Evaluate the effectiveness of the media used in campaigns for change
- Module
- Criminology
- Institution
- AQA
Notes on media used in campaigns for change.
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AC 2.2 Evaluate the effectiveness of the media used in campaigns for changeBlog - A blog is a regularly updated web page that is typically run by an individual or a small
group, written in informal language, so everyone is able to understand. So blogs are open to a
very wide audience whereas something like word of mouth, wouldn't get as publicized. Blogs
also have the ability to be shared around other social media platforms, like via email or twitter.
Which creates an even wider audience which means people are more likely to read it, and
therefore spreading more awareness on the campaign. Blogs are also free to view as long as
you have access to the internet, and they are relatively cheap to set up which means money
can be used on other methods for the campaign. This is useful for campaigns as it enables
them to spend their money elsewhere on any other necessary materials they may wish to use in
order to create a successful campaign. Whereas to advertise something for your campaign is a
lot more costly which means less money can be spent on other necessities. Blogs are
accessible to every age group as long as they are able to access some sort of network/wifi,
however younger people are most likely to view the blog because of their many social media
platforms, compared to the older generation. Yet saying this, although younger people have
technology and are able to access things like this, most prefer other social media platforms such
as Instagram or Snapchat.
Some disadvantages of blogs is the time spent writing blogs and making sure everything is up
to date is very time consuming. This is a big downfall as it's important to get your message
across to a wide audience quickly while still having your campaign run smoothly, and as it’s a
blog the campaign must be updated over time, which wastes a lot of time. Depending on the
length and depth of the vlogs produced could have an impact on who will actually read the
blogs. For instance if the blog is long and in too much detail it could bore some readers, yet
shorter blogs could make some readers also lose interest in the topic. No matter the length of
the blog, it is still highly time consuming. Another disadvantage is that people may not be able to
understand what the writer is trying to illustrate or they may get a different message then what is
trying to be made. Which could cause a negative response to the campaign or result in lack of
support. A campaign called “campaign against climate change” used blogs for the
advertisement of their campaign. There are many different blogs based around the same topic
of the campaign, it's not one singular blog, and they manage to deal well with keeping up to
date on any changes made.
Television - Adverts on the television are a form of campaigning, they consist of a message
promoting and aiming to market a product, all funded by the organisation. The main advantage
of a television advert is that it can reach a very wide audience and is easily accessible for all,
they are also very short and can shock the audience leading people to talk about it with others.
It is most common for people in this day and age to own a television, therefore if the advert is
aired during prime time its most likely that millions will view the advert. Bearing in mind that to
watch channels on the TV there are always adverts (apart from the BBC in the UK) so there is a
high chance of people seeing the advert at least once. The use of advertising can play with the
consumers emotions and give them a higher chance of supporting the campaign then
something like a radio, which has no visuals.
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