Lecture notes
AQA Minority Influence notes
- Module
- Social influence
- Institution
- AQA
in-depth minority influence notes as part of social influence in paper, one of psychology, including evaluation.
[Show more]
Content preview
Minority Influence↳ to and behaviour
refers now one person or small
group influences the
beliefs of other
people
.
majority)
↳ the
minority may rngwence just
one
person or a
group of people ctne this is different from
-
,
C
conformity where the majority does the
influencing conformity
is sometimes
referred to as a '
majority influence
-
Internalization C.
beliefs change)
behaviour /
majority influence leads to intematisation both public and private beliefs are
changed
-
three commitment flexability
processes consistency
: .
, ,
Consistency :
( always doing the same thing
•
means the
majority's view more interest
gains
•
consistency makes others rethink their own views
a.
synchronic consistency [
people in the majority are all
saying the same thing
b. Diachronic time
consistency C
they've been
saying the same thing for some
commitment:c showing deep involvement
attention activities
leg through
•
helps gain : extreme
•
activities must create some risk to the to demonstrate commitment to the
minority cause
C attention)
augmentation principle majority pay even more
Flexibility 1 Showing willingness to listen to others
•
the
minority should balance consistency and flexibility so
they dont
appear ridgid
Nemeth Cla 86)
arguments/ behaviours
•
argued that being consistent and repeating the same is seen as
rigid
and
off-putting to the
majority
.
•
Instead , the minority should
adapt their
point of view and accept reasonable counterarguments
Explaining the
process of minority influence
•
Individuals think
deeply About the minority position because it is new / unfamiliar .
Snowball effect
•
overtime more become
'
converted ! switch to the
people There is a from the
minority
-
majority .
•
the move this happens ,
the faster the rate of conversion
•
Gradually the minority view becomes the majority and social
changed has occurred .
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller riannapatel5. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now