Some examples from this set of practice questions
1.
Codes and Conventions are a collection of …
Answer: Narratives, images, values, ideas, characters, musical scores, settings and props
2.
A signifier is …
Answer: the physical form, which we see or hear ( like words, diagrams, pictures)
3.
The meaning created by the signifier is called the …
Answer: Signified
4.
What are the 4 uses and gratifications of the media?
Answer: - Information - Personal Identity - Integration and Social Attraction - Entertainment
5.
The hypodermic syringe theory suggests that the media is like a syringe which injects …….
Answer: Ideas, attitudes and beliefs into the audience
6.
The Two step flow theory suggests …
Answer: - We are more likely to be affected by the media if we discussed it with others - Our opinions are affected by the way people around us have viewed the media
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