Exam (elaborations)
Business Marketing exam revision questions. (23rd Jan 2023)
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- PEARSON (PEARSON)
Business Marketing exam revision questions. (23rd January 2023) this documents include multiple questions and their answers.
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Marketing refers to?(a) sale of product
(b) goods and services are exchanged to each other
(c) goods distribution
(d) all of these
Ans. (d)
Innovation in marketing means—
(a) Compensation
(b) Inspiration
(c) Additional perquisites
(d) Implementing new ideas or new methods
Ans. (d)
Direct Marketing is necessary for
(a) Having a focussed approach to marketing
(b) Boosting sales
(c) Better customer contacts
(d) All of the above
Ans. (d)
The procedure for segmenting the industrial markets is different than the __
(a) Business markets
(b) Retail markets
(c) Consumer markets
(d) All of these
Ans. (c)
Marketing is __
(a) consumer oriented
(b) competitors oriented
(c) Both consumer and competitors oriented
(d) None of these
Ans. (c)
Marketing Environment systems covers __
(a) Marketing information system
(b) Monitoring and control system
(c) Marketing planning system
(d) All of these
Ans. (d)
The marketing process involves __
(a) human needs
(b) demand flow
(c) utility
(d) all of these
Ans. (d)
, Marketing can be affected by
(a) bringing in new customers
(b) retaining existing customers
(c) selling more to existing customers
(d) quality pre and post sales service
Ans. (d)
Variable costs vary in a proportionate and paralleled manner with __
(a) quality
(b) volume
(c) factory
(d) time
Ans. (b)
The aim of successful marketing is
(a) to increase the sale
(b) to increase the profit
(c) to increase the output of sellers
(d) All of these
Ans. (d)
Promotion media are the various vehicles that corporation can use to carry their
promotional message to
(a) Audiences
(b) Managers
(c) Owners
(d) None of these
Ans. (a)
One of the methods for Market Monitoring is __
(a) to watch TV serials
(b) to discuss with other sales persons
(c) to monitor media outlets
(d) All of these
Ans. (c)
Of the 4P’s of marketing, 3 are Product, Place and Promotion. Which is the 4th P?
(a) Price
(b) Pricing
(c) Purpose
(d) Pride
Ans. (a)
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