Level: 3
Unit type: Internal
Guided learning hours: 60
Unit in brief
Learners develop the skills and attributes needed for developing an IT product or service and use
lean methods or a traditional business plan for starting up an enterprise.
Unit introduction
Entrepreneurial ideas in IT are plentiful, whether it is to design and develop new software or
to provide IT support. IT businesses built on entrepreneurial ideas can create wealth for their
owners and the nation, generate new employment opportunities, as well as provide customers
with value-added products and services. WhatsApp®, Airbnb®, Impression, and Wizzed Media are
examples of software, peer-to-peer services, digital marketing and websites, and mobile application
start-ups that were once entrepreneurial ideas that successfully tapped into markets with a high
demand and grew into thriving IT enterprises.
You will learn about enterprise by looking at the characteristics of entrepreneurs, the techniques
they use and how these contribute to setting up and running an enterprise. Entrepreneurs have to
drive through their ideas as there will be resources they need to gain and barriers to success they
need to overcome, something that all entrepreneurs are accustomed to dealing with. You will
examine whether you have the entrepreneurial skills to start up an IT enterprise. Once you have
identified a potential IT product or service, you will investigate whether customers want it and what
features they do and don’t like. You will do this by carrying out market research and creating a
marketing plan to drive sales and generate the cash needed by an enterprise to survive. Start-up
enterprises also need smart, lean plans as entrepreneurs have to focus primarily on product and
service development. However, both you and your stakeholders have to be convinced of the realism
and viability of your entrepreneurial idea so you will learn how to produce and present a start-up
plan for your IT enterprise.
The research, planning and communication skills you gain in this unit will prepare you for entry to
higher education to study a range of degrees. The employability and entrepreneurial skills will also
be useful when entering an IT apprenticeship or the workplace, or when setting up an enterprise.
Learning aims
In this unit you will:
A Explore the nature of enterprise and entrepreneurship in an IT context
B Develop a marketing plan for an IT product or service based on market research
C Present a plan for a start-up IT enterprise using lean or traditional business principles.
Learning aim Key content areas Recommended
assessment approach
A Explore the nature of A1 Entrepreneurship and A video, such as YouTube™,
enterprise and enterprise principles and on a successful enterprise and
entrepreneurship in an characteristics its entrepreneur that considers
IT context A2 Skills audit and teamwork how the entrepreneur
succeeded in building an
enterprise that supplied
products or services that
customers wanted.
A skills self-audit that identifies
both entrepreneurial and
IT skills, abilities and that
considers teamwork.
B Develop a marketing plan B1 Select a product or service A marketing plan with
for an IT product or service idea to market for an supporting research identifying
based on market research IT enterprise the approaches to be used
B2 Research the market when launching an IT product
opportunities for an or service to the market.
IT product or service The market components of a
B3 Marketing planning for an Business Model Canvas or a
IT product or service Lean Canvas could be used,
or alternatively a more
traditional marketing plan
template could be used.
C Present a plan for a C1 Lean business planning Presentation of a plan for
start-up IT enterprise using C2 Traditional business a start-up enterprise that
lean or traditional business planning suggests why the enterprise
principles will become established
C3 Create and present a
and viable.
start-up plan for an
IT enterprise The product components of a
Business Model Canvas or a
Lean Canvas could be used,
or alternatively a more
traditional business plan
template could be used.
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