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Unit 29: Understanding retailing: M3 £3.49
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Unit 29: Understanding retailing: M3

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explain the ways in which sales techniques and customer service have developed in retail organisations.

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  • May 16, 2016
  • 3
  • 2015/2016
  • Answers
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Timeline for McDonald’s Customer services development


In 1940’s, McDonald’s has been founded.



In 1962, McDonald's started to put in seats
for their customers all around the In 1979, McDonald's introduced happy
branches, so they can service customers meal and made it official and this is In 1998, McDonald's has launched a program
and let them eat in. directly targeted for kids, upon that called "Made for you" Which means that
there's customer service which are customers can order what they want on their
tailored towards the kids, by adding order, it will be ready made fresh in quality.
play grounds and toys. McDonald's has invested heavily in the
software, technology and kitchen department
in order to unveil this magnificent marvel.




1900s 1915 1930 1945 1960 1975 1980 1995 2010
In 1996, McDonald's launched it's first
website. This has helped McDonald's by
showcasing their menu and services online.
Furthermore it's also useful for customer
In 1975, McDonald's started service helpline or questions which need to be
to create drive-thru services answered.
for customers who want their
food fast and quick in their
cars, trucks.
In 2010, McDonald's has introduced free wifi for
more than 11,000 of their stores. This is created
due to their millions of customers that visit
McDonald's every day around the world. This is
part of customer service to make them happy
with the surroundings and also the products.

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