UNIT 9- LEARNING AIM
B, MEETING DIVERSE
EXPECTATIONS.
BECKY BIGBY
,INTRODUCTION!
In this Assignment I am going to be looking at two different visitor attractions and how
they fulfil both the needs and requirements of the different visitor types. As well as this
will be evaluating the products services and technology of both attractions and
suggesting improvements that could be made each of these attractions. The two
attractions I am going to be discussing are Chessington World of Adventures and The
Tower of London.
, ATTRACTION 1-
CHESSINGTON WORLD
OF ADVENTURES!!
, Chessington World of Adventures attracts many different visitor typ
There are 5 main typical visitor types these include: families,
individuals, people with specific needs, groups and overseas visito
Families- can be of any age e.g., two adults with two children of 9
Visitor attractions must always take into consideration the different
ages of children as this will change the parents/families' overall
expectations.
Types of Individuals- can be solo adults or even children initially it is anyone
visiting an attraction unaccompanied.
Visitor P3. People with specific needs- this can be individuals with hidden
disabilities such as Asperger’s to visible disabilities such as Cerebra
Palsy. It is important that everyone's needs are taken into
consideration.
Groups- This can be both large and small groups, school groups,
youth groups etc.
Overseas visitors- Not all international tourists will be English, theref
it is important to consider what their needs and expectations may
,Table showing the main things attractions
overall offer for the different visitor types.
Attractions in Accessibility Cost and convenience Safety and security Entertainment Education /informa
general
Families Transport links, WIFI, car Fair price tickets, family Systems in place for lost Live performances, Information board
parking, toilet’s, deals, pre booking. children e.g., a different exhibits, maps, special tour
play area for younger Facilities such as- wristband whereby Tours of certain booklets/leaflets, o
children, baby changing restaurant’s, children's parents place their areas, seasonal
areas etc. menu, gift shops, mobile number incase variations e.g.,
accommodation, a child is separated, fireworks, Christmas,
Queue systems. lockers, Tannoy easter egg hunts.
systems.
Individuals/solo Access to WIFI, transport Restaurants, pre- Lockers, security Activity exhibits. Leaflets, maps, tou
links, car park etc. booking, tap and go, guards, scanners resources, app etc
value for money.
People with Lifts, ramps, hearing loops, Disabled discounts, pre Big fire exit, wide doors, Different exhibits, Online resources, l
specific needs braille, handrails, disabled booking. dBs checks, QR codes, playroom, audio guide.
toilets, guide dog access. flat paths. wheelchair
accessible play
areas.
Groups e.g. Special rooms to gather in , Tap and go deals DBS checks, younger Group presentations Guides for school g
schools coach parking, transport, (normally discounted if children to wear from the staff, live special tours, book
toilets, café area. buying tickets in bulk) uniform, Tannoy performances, worksheets to fill in
systems etc. interactive
performances.
Overseas visitors Easy and understandable Foreign exchange, tap Lockers incase they Exhibits with audio Booklets, leaflets in
signs, public transport, and go, prebooking, have luggage on guides, information languages, online
audio guides in different (website that can them. in different language, tour gu
languages. change into different languages, films and can speak their lan
languages. videos with subtitles.
, Chessington, in 2019 received 1.69 million visitors
https://www.statista.com/statistics/641558/attendance-at-chessington-world-of-
adventures-uk-theme-park/ and is a family orientated visitor attraction, therefore mainly
attracting families with both younger children (10 years and under) and families with old
children (13-17). However, it also attracts school groups by offering things such as: free
teacher tickets, free coach and minibus parking, a pre completed risk assessment for
safety, workshops to keep school groups entertained and more.
https://www.chessington.com/schools/plan-your-visit/ . It is an enjoyable day out in the
fresh air and delivers an opportunity to explore the range of rides they offer, both target
at younger children such as the Gruffalo ride, Elmer's flying jumbos, Tiny truckers and fast
Types of
rides for older children for example Kobra, Dragons Fury and the Vampire ride. Teenage
and older children are likely to come here if their family are going, but unlikely to come
here alone with friends, as there are not numerous fast rides, unlike Thorpe Park.
Visitor P3.
Although Chessington mainly appeals to families it still caters for the expectations of
individuals, overseas visitors and people with specific needs and is an attraction which s
all ages. By offering things such as: disabled changing places, wheelchair hire, mobility
scooter hiring, ride access pass, the online app offering different languages to suit
overseas/international visitors and catering for individuals by ensuring there is safety arou
the park and lockers for their belongings. https://www.chessington.com/plan-your-
visit/before-you-visit/accessibility-guide/
Families with younger children have different requirements and needs, in comparison to
families with older children. For example, a family with children under the age of 5 will
require things such as a baby changing area, nearby family parking a pushchair parking
area, play areas. Whereas older Children would most likely expect the visitor attraction
be WIFI accessible, access to food and drink etc.
