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  2.  
  3. PEARSON (PEARSON)
  4.  
  5. HND Business, Marketing And Management
  6.  
  7. International Marketing

Essay

Entering a New International Market
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This assignment has been written to explore how a business can entry into an international market. It covers the following learning objectives: LO1 Demonstrate an understanding of how marketing contributes to business strategies in an international context P1 Analyse the scope and key concept...

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  • February 6, 2023
  • 17
  • 2021/2022
  • Essay
  • Unknown
  • A+

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Unit 40 – International
Marketing
Scoping the
International
Market Place

,Table of Contents
Introduction …………………………….…………………………………………………… 3
1. Rationale for an organisation to market internationally …………………………….. 4
2. Challenges and opportunities of international marketing ………………………….. 5-6
3. International marketing concepts and various routes ……………………………… 7-8
4. Key criteria and selection process ………………………………………………….... 9-10
5. Entry Market Strategy. Advantages and Disadvantages ………………………….. 10-11
6. Conclusion and Recommendations …………………………………………………. 13-14
References ………………………………………………………………………………... 15-16




2

, Introduction
International marketing strategies are very much essential for every business organisation to
promote their business in the international market. It helps organisation to make a proper plan
and achieve success when it wants to expand its business. In this report we will be looking at
FedEx’s international strategy and various entry methods in the international market.




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