These notes include content from AQA A-level Psychology and focus on 'Types of conformity'. It covers all AO1 content, as well as evaluations (AO3) and application (AO2). The main points include the types of conformity : identification, compliance and internalisation. I have made notes on the other...
Notes
Social Influence: The process by which an individual’s attitudes, beliefs or behaviour are
modified by the presence or action of others.
Conformity: Changing behaviour due to (real or imagined) group pressure. This is also
known as majority influence.
Compliance: Publicly, but not privately going along with majority influence to gain
approval/avoid ridicule.
Superficial/temporary change which is only shown in the presence of a group.
Internalisation: Public and private acceptance of majority influence (the person genuinely
accepts the group norms).
Stronger, permanent form of conformity, as it is maintained outside of the group’s
presence.
Identification: Public and private acceptance of majority influence in order to gain group
acceptance as the person values the group and wants to be a part of it.
Moderate type of conformity which is still temporary - not maintained outside of the
group.
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