Exam (elaborations)
Multifit Gym plc report unit 6 Principles of Management
- Institution
- PEARSON (PEARSON)
Unit 6 Multifit Gym plc report (Principles of Management) this report will prepare for your exam in January 2023.
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lOMoARcPSD|15459354Multifit Gym plc report unit 6
Principles of Management)
, lOMoARcPSD|15459354
Introduction:
Multifit Gyms plc (MF Gyms plc) is a fitness brand with 20 gyms that was established in the
late 1900s. It has a reputation for excellent customer service and innovative online classes
and employs 300 people in its gym and 15 head office employees for support activities such
as marketing, finance, and human resources. Most of the employees at MF Gyms plc
appreciate the laid-back management style and flexible work opportunities, but there are
issues with the lack of a system to monitor the success of staff appraisals and training
opportunities, which has led to low customer satisfaction and a lack of skilled staff. In 2021,
rumours circulated that MF Gym plc would be taken over by local gym plc, and staff
turnover increased as a result. The two gyms officially merged on January 1, 2022, with the
enlarged business trading under the local Gym plc name and Endris Hunt, the managing
director of local gyms plc, becoming the CEO. After the merger, the senior managers of MF
Gyms plc either left or were made redundant, and Endris Hunt implemented changes to
increase efficiency, including replacing some full-time staff with part-time staff and
outsourcing certain services. The changes have led to discontent among the employees and
a decline in morale.
Business goals and how I hope to help them achieve it:,
To help Endris achieve his goals, I would suggest the following strategies:
To increase net profit by 10% by the end of 2036, I suggest focusing on improving operational
efficiency, expanding into new markets, and introducing new revenue streams. This could involve
optimizing the use of resources, streamlining processes, and identifying opportunities for growth.
To increase market share by 5% by offering a wider range of fitness classes, you we can recommend
expanding the range of classes and activities available, as well as promoting these offerings to
attract new customers. This could involve introducing new types of classes, such as boutique fitness
or online classes, which are growing in popularity.
To increase customer satisfaction to 70% by the end of 2026, I would recommend implementing
strategies to improve the customer experience, such as providing excellent customer service, offering
flexible hours to accommodate time-pressed customers, and using fitness apps and other
technologies to make it easier for customers to access and track their workouts.
Additionally, I would also suggest that Endris consider providing training and development
opportunities for employees to help them become more multiskilled and efficient, as well as
implementing systems to monitor and measure employee performance. This can help to ensure that
all workers are able to deliver high-quality service and support to customers, which can in turn help
to drive customer satisfaction.
Main issues that Multifit Gym plc is facing:
Issue 1:
lack of monitoring and accountability – the company does not have a system in place to
monitor the success of new activities or to budget for them, and there are no staff appraisals
or consequences for missing profit targets or declining customer numbers. This can lead to
low profitability and customer satisfaction. The lack of monitoring and accountability at MF
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