UNIT 9
P1
Vodafone
Vodafone Telecommunications Company was founded by Ernest Harrison in
1982; the products which they sell include mobile phones, landlines, internet
television and IPTV. Vodafone have many subsidiaries with countries such as
with Albania, Czech Republic, Greece, Ghana, Ireland, Portugal and many
more countries.
Promotional tools + creative strategy
Vodafone Telecommunications Company would look at their competitors’
prices as compare them with other companies e.g. EE, doing this will allow
Vodafone to give their best price when selling the IPhone 11 with a new
contract. Vodafone selling the latest iPhone will attract many across the world
as it’s in demand due it being the latest technology. Vodafone will keep on
bringing out new models of the IPhone due to it being in demand. Their
objective will be to sell as many as they can keeping a decent profit whilst
doing so. Vodafone will promote their products through celebrity
endorsement on television, this will attract new people buying Vodafone’s
products when they have promotions such as ‘buy this IPhone 11, and we’ll
give you a free pair of wireless beats headphones,’ this sounds like a good
deal but Vodafone are still making profit and gaining customers. Vodafone is
located is different stores across Britain, usually they have a shop inside a
shopping centre e.g. Brent cross, this is due to many people going in and out
of shopping centres everyday which gives them a higher chance of making
more sales. Their objective will be to outsmart their competitors through their
location within the shopping centre e.g. the most populated area. People who
are involved in Vodafone’s stores are mainly employees and store managers.
They will help you figure out what are the best phone or electrical product/
service to use. Their objective will be to help the customer to the best of their
ability, keeping them happy. Vodafone has made online shopping for its
customers very convenient with its ‘click & collect’ service where phones/
electrical goods get rolled out almost instantaneously. It has also made
changes in its pricing and allocation of delivery slots, their objective is to make
the process as convenient as possible for customers not to worry. Vodafone’s
physical evidence is that their sim card is issued to every customer. Vodafone
also have recharge vouchers, stores, service outlets and digital TV service
,which are all part of the brands physical evidence. Their objective will be to
make sure all products and services are applicable and suitable for customers
to buy. Overall, this advertising campaign will help meet Vodafone’s
objectives, which is to build their fan base by the end of 2019 by 5%; this is
because more people will see the products which they are selling as they are
promoting the new phone with more data on television.
Promotional mix
The promotional mix which Vodafone uses to promote their product is
through advertisement; they use celebrity endorsement to attract new
customers to buy the latest IPhone from Vodafone. This will make more
people listen and pay attention when watching them and hear what they are
promoting. E.g. Mo Farah promoting the new IPhone 11. The second
promotional mix which Vodafone uses to promote their product is through
sales promotion; they use sales promotion to increase their customers. They
will offer customers ‘if you buy the IPhone 11 we will give you a free pair of
Beats,’ this will catch the attention of the public as they are offering free
branded headphones when buying the IPhone 11, this gives them a good
reason for them to buy the product, they also have a Red bundle promotion
which gives customers unlimited minutes and texts, Vodafone will give them a
sales promotion when customers purchase the product through a monthly
rate via sim card. The third promotional mix which Vodafone uses to promote
their product is through direct marketing; Vodafone will use this to get more
attention from their target audience. E.g. they will offer a student discount
with those with ‘UNIDAYS’ which is a app which students are only accessible
too and have an advantage of getting a discount off products/ services, this
will make 16-22 year olds keener on buy the new IPhone 11 knowing that they
will have a discount.
Promotional campaign
Celebrities will be used in the promotional campaign to attract new
customers; this will get attention from much of the public as many will look up
to celebrities as idols wanting to be like them this will be promoted via
advertisement e.g. Ads on television. Images will be included in the
sponsorship promotional campaign; this will show the public why they should
buy the new IPhone 11 with Vodafone, through pictures Vodafone are able to
point out key features of the phone and why people should use their sim
cards, Vodafone are able to collaborate with a different market attracting new
potential customers for the future. Music will be used in the television adverts
, to promote the new IPhone 11 as they want to create a good vibe, making the
public keener on the product and Vodafone as a company itself.
Toyota
Promotional tools + creative strategy
Toyota automotive manufacturer was founded in 1937, it a car company
which sells cheap and reliable cars and assets. Toyota sell parts such as
engines, tyres and are able to clean your car when it goes in for service. This
company is mainly based in Japan.
Toyota would usually look at competitors pricing through skimming, leaving
the business to make a judgement on how much they should list the product
for. Toyota’s brand is reducing plastic in their cars. They have replaced some
plastic with electrical goods e.g. the dashboard. Customers are entitled to a 1
year guarantee, if something goes wrong within 30 days they can return the
item getting their money back. Toyota uses their promotion through emails,
for existing customers. They’ll receive a discount on new cars as they are an
existing owner. You can buy Toyota cars online on their website and then
come to collect it or go in store to finalise paper work and buy it from there.
Toyota will usually have employees to help them answer any questions the
public have on the car and if needed can sell the car to the public. Toyota also
offer a customer service chat online answering any questions which the public
want to ask. Toyota has made buying cars online for its customers very
convenient with its ‘click & collect’ service where cars get rolled out almost
instantaneously. It has also made changes in its pricing and allocation of
delivery slots depending on when you have finalised the paper work. They will
offer customers a 5 year warranty on cars such as the NAV4, as Toyota knows
that the customers can trust the company. They also have a large facility
which makes it very accessible for when you need to do a repair or an
arrangement with Toyota staff.
Promotional mix
Toyota automotive manufacturer uses the product to promote their RAV4 is
through sponsorships. They will use sponsorships with football clubs, through
e.g. giving free/ discounted cars to the team players. Having this will make
fans want to purchase Toyota’s RAV4 due to their idols driving it. The second
promotional mix which price, Toyota promote their RAV4 is through sales
promotion, they do this through offering customers when buying the car free
service for the first year which means the service price is free, this will save
customers a lot of money as it would usually cost anywhere above £200 to get
your car serviced from the initial company you bought from. This is a good
