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Mohammed Hussain
3: Using Social Media in Business
Explain the different ways in which a business can use social media.
Introduction
Social media are collaborative virtual interactive technologies that allow production,
sharing, and exchange of information, ideas, and professional goals. About 4 billion users
use social media which is about half the population. There are many reasons why people are
attracted to social media and use it on a daily basis. It can allow businesses like e-commerce
companies or retail to get more customers and compete with other companies and also
increase sales. Most businesses can use social media to create an image or brand for their
products. With social media, each site has its own pros and cons. These social media sites
have to constantly add new facilities to attract new members and to keep existing accounts.
There many ways businesses can use social media.
An efficient way they can use social media is to do marketing. Marketing involve advertising
and promoting the buying or selling of a product. In addition, marketing can raise brand and
product awareness, establishes brand credibility and increase the customers trust. Every
business's target is to make money, and marketing is a critical channel for achieving that
target. Various different companies do use many social media platforms to promote their
product because it can increase their sales as the more people view the product, the more
people can make a purchase. Normally, companies use twitter and Instagram to advertise
products because it has the most users and also Facebook. These advertisements can
remind the audience about the brand and create more brand recognition.
This is a screenshot show that shows a
company called adidas promoting
their product. This can remind their
customers that they have a new
product.
1
,Mohammed Hussain
3: Using Social Media in Business
Another way business can use social media is to get job seekers and look for the top people
with a good CV. This is where people are given opportunities to work for companies and
make a living out of it. LinkedIn will help you establish a professional reputation, building an
effective network, and gain access to insider knowledge from approved experts. More than
30 million companies use LinkedIn Not only because it's the leading social network for hiring
and recruiting top talent.
This is an example screen shot that
shows Nike is promoting their Jobs so
more people can work for them.
The reason for businesses using Linked in is because they want to show they are willing to
invest into customers which can benefit them. The more people work for them, the more
sales they can achieve.
Another way businesses’s can use social media is to communicate with customers.
Companies can modify and develop their goods and services by listening to their customer’s
needs. When trying to figure out what the consumer really wants, clarity is crucial. Asking
key questions to obtain a deeper understanding of the customer's situation is a common
way to achieve clarification. This is what all businesses should do as communicating with
communicating with customers and understanding their situation is a vital way of success.
Also communicating with customers can show that you care about your customers.
Businesses like under armour show this.
2
,Mohammed Hussain
3: Using Social Media in Business
This is a business called under armour
showing that they support BLM which
can show their empathy for the
people. This can attract more of an
audience as BLM is worldwide. This
can increase sales and is the goal for
all businesses.
3
, Mohammed Hussain
3: Using Social Media in Business
This screenshot shows that Adidas is aware of the worldwide issues and they want to reduce
pollution and make a difference. They are making shoes out of plastic materials in the ocean
which can stop wildlife from getting intoxicated. This can hugely benefit their business
because pollution is a major issue and using adidas using plastic materials can reduce the
amount of pollution and gain a large audience that cares about this issue. The importance
of telling a story for any businesses can make customers feel positive and help them
connect with you and your company. It will also encourage you to convey your enthusiasm
and passion for your products and why their customers should feel the same way.
This screenshot shows its Adidas linked in page which they have posted an LGBT post to
show they are caring and passionate. They want to be conveyed as supporting the LGBT
communicating which can attract LGBT audiences. They also sell shoes dedicated to LGBT.
This shows they do not discriminate and produce clothes and shoes for the community.
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