This presentation is the first assignment of Unit 3 Social Media in Business. It consists of 99 slides that have met P1, P2, M1 and D1 which is required to get the highest possible grade (Distinction) in Assignment 1 (Learning Aim A). Please Note: I have done D1 as a separate document so you can un...
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, INTRODUCTION
USE OF SOCIAL MEDIA IN BUSINESS
, EXPLAIN THE
DIFFERENT WAYS
IN WHICH A
BUSINESS CAN The business can use social media in various and
vital ways. They can use it for their customer
service, communicating with customers and
There are so many people using social me
daily basis, in which businesses have poten
to a huge market for their products and ser
USE SOCIAL managing customer issues. This all mean is that
how much a company care for their customers.
Secondly, a company can also use social media
business can create a profile on any num
different social media websites but a profile
is not enough - they need to encourage p
MEDIA.
follow their pages and must interact wi
for promoting themselves or product and services potential customers. In other words, their
and also advertising it. It means that social media cannot be idle. They should be updated wi
allows you to promote yourself (company) and new posts and they need to be engaging
helps you to grow your business faster. customer interaction.
, Customer service/resolving customer issue
Business use social media to improve their customer service, which benefits them to gain more customers as they a
behave good and resolve the issues that a customer asks.
Businesses use social media to supply good customer service, by resolving queries and managing pr
through their social media profiles. This is often a way of communication that a lot of people are co
and can access quickly and simply. Whenever the customers have queries or issues with a product or
they will want to contact with the company/office or quickly message or post on the Facebook page
company or send them a tweet on twitter about the issue (expecting the business to solve it).
For businesses to use social media with success for a better customer service, they have to make sure
business profile(s) are monitored frequently and which customers should be replied quickly e.g. the c
should reply to the customer or solve their issue that have messaged first, otherwise it should seem li
company doesn’t care concerning their customers and opinions. Because the first customer will think t
company is not replying on time. There are some main things that make customer service better:
• Know Your Customer problem
• Communication skills (how would you reply to your customer)
• Customer Compassion (to understand and share the feelings of the customer)
• Management (Replying on time)
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