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Name: Unit 2 – Exam – Part ADISCLAIMER: If you’re going to copy and paste my work, I suggest you get a
paraphrasing tool to re-word so that you don’t get caught with plagiarism
and also shift the paragraph so it doesn’t look identical to mine and also do
not share this specific work with another classmate. Since this one is an
exam, I suggest you do the exam the night before the actual exam, what I
mean is do it at home and save it to a USB drive and then bring the USB drive
to the exam the next day, just don’t get caught by the examiner. Good luck
Proposal: Food boxes
Marketing size and growth
The food box market is estimated to exceed £1.5 billion within the UK in 2022, with
sales of food boxes expected to rise 55% year on year. New product development is
forecasting that the delivery service will make up 10% of the entire UK foodservice
industry by 2022. Approximately 26% of household are now purchasing food boxes
weekly. The market is dominating by leading brands Hellofresh, Gousto, and Mindful
Chef. Hellofresh have increased in demands to a point where it provides about
250,000 food boxes each month. Mindful Chef recent market share report has its
food boxes as the most popular one with those aged 18 – 34 people.
Trends and fashion
Among the varieties of food of food boxes are the most popular, this is not too
surprising given that the rise in environment conscious eating has led to a decrease
in meat eating for many in the UK. If a business like Wholly Nutritious were to
consider getting into a much further stage of their business, then a food box market
would be the place to start.
Customer service
Customer service proves to be one of the most important keys to the success of the
food boxes industry. A lack of customer service makes the customer feel
unwelcomed and disengaged from the business itself. There is a common saying in
the food boxes industry that states people will come for the food, but will come back
again for the service instead.
The frequency of purchases
The purchase frequency is something that needs be checked and analysed carefully
for a food boxes business. Accordingly, purchasing is a major area of strategic
development for most food boxes businesses; choosing the right suppliers, the right
ingredients and sustaining that perfect relationship can drastically cause an impact to
both the profitability and the reputation of the food boxes business.
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