Essay
Electronic and non-electronic communication methods P7
- Institution
- Pearson (PEARSON)
Electronic and non-electronic communication methods P7
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To: Management team at Alton TowersFrom:
Date: From 03/11/14 to 07/11/14
Subject: Electronic and non-electronic communication methods
There are two types of communications methods; Electronic communication which can be defined
as communicating via an electronic device E.g. an email and non-electronic communication which
can be defined as communicating without the use of an electronic device E.g. a poster.
Electronic Communication
Method of Examples of how Alton Towers uses this method – to
Electronic communicate what and with who.
communication
Internet - The marketing team at Alton Towers may use the internet as a form of
Website electronically communicating with potential customers via their website,
communication that may be highlighted on the website for people to look at will
highlight special offers or events that may take place at Alton Towers during that
period for example the Halloween scare fest event that takes place at Alton Towers
every year. This will persuade potential customers to go Alton Towers in order to
experience that event or take an advantage of the special offers that Alton Towers
will give to people.
The human resource department in Alton Towers may use the internet as a form of
electronically communicating with potential new employees via their website, they
will highlight any jobs or vacancies on their website including the role of the
employee, the salary amount and any rewards or advantages of working at Alton
Towers. This will give potential employees an insight on what they will be doing and
to attract them to work at Alton Towers at busy times of the year like summer time
when the theme park will get busy with families with children so will need help
from extra staff.
Email The Alton Towers management team may use an email as a form of electronic
communication with previous customers who have subscribed to their email
newsletter, they may use an email to send special offers and discounts to those
who have signed up to the newsletter. The management team will use this method
to communicate with the customers as it will be very efficient and they will be able
to send the email with ease. The reason for sending the email will be to inform the
previous customers of new offers, events and discounts to get them to return to
Alton Towers.
The human resource department may use email as a form of electronically
communicating with new employees, they might contact applicants who may have
applied for a job or vacancy at Alton Towers. The reason behind the email is to
inform the applicant whether they have successfully got the job or not and what
their role will entail whilst they work for Alton Towers. Email is an efficient method
of informing the applicant as it only takes a couple of minutes and allows the
human resource department to send the email with ease and without difficulty.
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