100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Brand extension £55.49   Add to cart

Essay

Brand extension

 6 views  0 purchase

Executive Summary The study paper has covered the brand extension of Kellogg's company. The company has included a new extension which is Kellogg’s Z as an extension of their brand. The methodology has been discussed in the second segment which includes research design, research philosophy, data...

[Show more]

Preview 2 out of 8  pages

  • March 13, 2023
  • 8
  • 2022/2023
  • Essay
  • Unknown
  • B
All documents for this subject (3)
avatar-seller
izabelaramona
Principles of Marketing
MG412



Report




Module Leader:
Muhammad Bhuyan


Module Lecturer:
Ali Ahmad




Students Name: Student ID:

Lucescu Steluta 22100274
Ionela Rediu 22100249
George Mateiu 22100243
Izabela Ramona Uilacan 22100297




1

, Executive Summary
The study paper has covered the brand extension of Kellogg's company. The company has
included a new extension which is Kellogg’s Z as an extension of their brand. The
methodology has been discussed in the second segment which includes research design,
research philosophy, data collection method, and so on. In the finding’s segments, brand
value, and target Market PESTLE analysis have been covered. In this study paper, a detailed
explanation of the product is provided and the competitors of Kellogg’s in the health market
are also discussed.




2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller izabelaramona. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £55.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£55.49
  • (0)
  Add to cart