Executive Summary
The study paper has covered the brand extension of Kellogg's company. The company has included a new extension which is Kellogg’s Z as an extension of their brand. The methodology has been discussed in the second segment which includes research design, research philosophy, data...
, Executive Summary
The study paper has covered the brand extension of Kellogg's company. The company has
included a new extension which is Kellogg’s Z as an extension of their brand. The
methodology has been discussed in the second segment which includes research design,
research philosophy, data collection method, and so on. In the finding’s segments, brand
value, and target Market PESTLE analysis have been covered. In this study paper, a detailed
explanation of the product is provided and the competitors of Kellogg’s in the health market
are also discussed.
2
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