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Principles of Marketing Lectures
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  • Module
  • Mba
  • Institution
  • MUMBAI UNIVERSITY

Theo Heyman, an authority in management, defines organizing as the process of grouping and defining the activities of an enterprise. Organization is thought to consist of a set of behaviors exhibited by employees within the enterprise. This highlights the importance of employee behavior in the orga...

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Document information

  • March 18, 2023
  • 1
  • 2022/2023
  • Lecture notes
  • Theo heyman
  • Principles of marketing lectures

Subjects

  • mba
  • important
  • mumbai
  • famous tutor
  • master of business administration

Written for

  • MUMBAI UNIVERSITY
  • Mba
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Theo Heyman, an authority in management, defines organizing as the process of grouping and defining
the activities of an enterprise. Organization is thought to consist of a set of behaviors exhibited by
employees within the enterprise. This highlights the importance of employee behavior in the
organization. Indian companies and multinational corporations fall under the category of organizations,
each projecting unique features and concepts. Elements of organization are not solely technical; it is a
network system that encompasses the social and cultural relationships within the enterprise. Culture is a
crucial dimension that influences the mental and physical well-being of the organization as a whole.
Companies typically adhere to norms of workplace ethics, social responsibility, morality, integrity, and
code of conduct, including respecting gender norms. There is no gender discrimination in the
organization, and employees are provided equal employment opportunities regardless of their gender.

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