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Marketing Proposal
- Module
- Businness Management (BUS)
The intended research topic is to investigate the relationship between employee engagement and innovation and creativity in the workplace.
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1Nestlé Nigeria PLC Strategic Planning and Emergent Strategies
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, 2
Executive Summary
This report critically appraises the application of Strategic Planning vs. Emergent
Strategy in Nestlé Nigeria PLC, drawing upon the wider theory introduced through the
module and using extensive research and critical analysis of the chosen case. The report
begins with an introduction to Nestlé Nigeria PLC, its history, and its operations. It then
moves on to a discussion of the application of Strategic Planning vs. Emergent Strategy in the
company. The report explains how Nestlé Nigeria PLC uses both strategies to maintain its
competitive advantage in the market.
The report explores the existing innovations within the company and opportunities
presented for future innovation. The report shows how Nestlé Nigeria PLC has leveraged its
strengths and identified opportunities in the market to expand its product portfolio and create
new business models. It also highlights the limitations and challenges faced by the company
in pursuing innovation. The report also presents a SWOT analysis of Nestlé Nigeria PLC,
identifying the company's strengths, weaknesses, opportunities, and threats. It discusses how
the company can leverage its strengths to mitigate its weaknesses and capitalize on
opportunities while mitigating threats. The report concludes with a discussion of the future
key drivers of change and recommendations for the company. The recommendations include
investing in technology, diversifying its product portfolio, and expanding into new markets.
, 3
Table of Contents
Executive Summary...............................................................................................................................2
Introduction and Company Context Nestlé Nigeria PLC........................................................................4
Strategic Planning Vs Emergent Strategies............................................................................................6
PESTEL Analysis of Nestlé Nigeria PLC................................................................................................6
SWOT Analysis for Nestlé Nigeria PLC................................................................................................7
Porter's Five Forces Analysis for Nestlé Nigeria PLC..........................................................................9
The Strategic Clock..........................................................................................................................10
VRIO Analysis and Key Drivers of Change........................................................................................11
Current Strategies............................................................................................................................12
Emergent Strategies Implemented by Nestlé Nigeria PLC...............................................................13
Existing examples and opportunities...................................................................................................15
Discussion and Recommendations......................................................................................................16
Conclusion...........................................................................................................................................17
References...........................................................................................................................................19
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