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Summary Price elasticity of demand (PED)

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A summary of price elasticity of demand (PED).

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  • April 22, 2023
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  • 2021/2022
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4/11/21


Elasticity
Recap task
Competitive supply – when a firm can supply alternative products using its factors of production, for example land to
grow crops or to grow biofuel

Joint supply – when more than one product can be supplied together, for example wool and sheepskin, beef and
hide

Composite supply – when a product can be supplied to more than one market, for example apples for the cider
market or apples for the apple juice market

Recap Task – factors influencing supply
Price of the product: price rise, higher profits, supply rises

Taxes: tax increase, lower profits, supply increases

Subsidies: subsidy increase, higher profits, supply decreases

Costs of production: higher costs, lower profits, supply decreases



Measuring price elasti city of demand (PED)

% change∈quantity demanded
Price elasticity of demand=
% change∈ price
 Measures how responsive the demand is to a change in price
 The answer is always negative because of the inverse relationship between quantity demanded and price

Percentages

( new value−old value)
Percentage change= ×100
old value
PED

If PED is:

 0:
- There is no change – demand is perfectly inelastic
- The demand curve is vertical – there is no change in demand following a price change
- Examples include basic necessities (like water), life saving products (like medicine), addictive
products (like drugs such as cigarettes), habit-forming products (like people who collect items)
 Between 0 and -1
- Demand is price inelastic
- % change in demand is smaller than % change in price, demand not very responsive, relatively steep
demand curve
 Exactly -1
- Demand has unit or unitary elasticity
- % change in price and quantity are equal

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