Exam (elaborations)
Btec Business Unit 2 exam prep notes 2024 . Notes on developing a marketing campaign
- Institution
- PEARSON (PEARSON)
Btec Business Unit 2 exam prep notes 2024 . Notes on developing a marketing campaign
[Show more]
Content preview
BTEC Level 3 BusinessDeveloping a
Unit 2: Marketing Campaign
Knowledge Organiser
, A1: The Role of Marketing
Wihtout marketing, customers will not be aware of the product or service that the business offers. Marketing aims to spread the word
to potential customers and turn them into paying customers.
Principles and Purposes of Marketing Market Segmentation
Principles Businesses need to segment the market to develop their marketing
• Identifying needs strategy. See below for an example for a sleeping bag
• Promoting products manufacturer.
• Pricing the brand
• Promoting the brand
• Distributing the brand
Purposes
The purpose of marketing is to generate interest in a
product or service, by:
• Anticipating demand
• Recognising demand
• Stimulating demand
• Satisfying demand
Marketing Aims and Objectives
• Understanding customer needs and wants
• Developing new products
• Improving profitability by reducing costs
• Increasing market share
• Diversification
• Increasing brand awareness and loyalty
Types of Market Other Points to Consider
There are two types of market: • Brand
• Brand Personality
Mass • Brand Image
Targeting products at the general population • Unique Selling Point
• Implications of Business Size on Marketing
Niche • Budgetary Constraints
Targeting products at specialist interest markets • Availability of Specialist Staff
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AngelaSteven. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £8.39. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now