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UNIT 3 Introduction To Marketing - Assignment 1 - Presentation

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P1 describe how marketing techniques are used to market products in two organisations P2 describe the limitations and constraints of marketing P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans P4 use marketing research for mar...

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  • April 28, 2023
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Unit 3 Introduction to Marketing
Marketing Techniques – AS1

,P1 - Describe how marketing techniques are used to market products in two organisations.
What is Marketing?




Marketing is a way to promote and sell a
product that is of an organisation to
meet the customer’s need.

, Marketing Techniques – Ansoff Matrix

This are the four types of the growth
strategies that Ansoff came up with.

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