Unit 3 Assignment 2
Introduction (P3)
My business is Hayai Motors. It is a company that creates cars and sells them. They create everyday
cars, minivans/vans, and car products such as cleaning accessories or car personalisation accessories.
My target audience is adult males and females (mostly males) that have a middle-class income, like
cars and are interested in sustainability. There will be cars for on-road and off-road needs, different
family sizes, and business needs. My objectives are to gain as much attention as possible to my
company by posting images and videos of cars and car products that meet people’s needs.
Requirements Plan summarised (P3)
I will create profiles with an eye-catching logo and tagline that is relevant. I will create posts that are
attractive to my target audience. I will provide good customer service. I need to use these to create a
positive brand image so I can gain followers/customers.
Business and social media aims and objectives (P3)
Create profiles and posts that attract customers and are relevant to the company
Drive traffic by getting people to share posts and use lots of keywords/tags
Create potential offers/deals
Gain plenty of followers weekly/monthly by posting daily (target is to reach 10+ followers)
Gain over 100 views per post and at least 10 or more likes per post
Have a good customer service which will create a positive view of the company and make
customers stay
Create posts that include cars with features that are expected to be included in cars today
Compete with other large car companies to attract people to my page
Benefits and disadvantages of using social media (P3)
Benefits: Increases brand awareness, attracts more customers, increases the amount of viewers,
improves website search engine rankings, better customer support, boost sales with influences and
viral posts, helps build a good reputation, learn more about your audience, lots of data about your
and your customers profile.
Disadvantages: May create a bad reputation if something goes wrong, possible security issues, takes
up a lot of time and dedication, can take a long time to gain views and followers, social media ads
cost money, difficult to stand out depending on your content, qualified personnel required, online
trolls can comment abuse.
Social Media Policy – Legal & Ethical implications (P3)
Using Hayai Motors social media channels — appropriate conduct
1. Hayai Motors is responsible for setting up and managing Hayai Motors social media channels. Only
those authorised to do so by the Manager will have access to these accounts.
2. We will respond to comments and add posts from Monday-Friday from 9am to 7pm.
, 3. Be an ambassador for our brand. Staff should ensure they reflect Hayai Motors values in what
they post and use our tone of voice. Our brand guidelines set out our tone of voice that all staff
should refer to when posting content on Hayai Motors social media channels.
4. Make sure that all social media content has a purpose and a benefit for Hayai Motors and
accurately reflects Hayai Motors agreed position.
5. Bring value to our audience(s). Answer their questions, help and engage with them
6. Take care with the presentation of content. Make sure that there are no typos, misspellings or
grammatical errors. Also check the quality of images.
7. Always pause and think before posting. That said, reply to comments in a timely manner, when a
response is appropriate.
8. If staff outside of Hayai Motors wish to contribute content for social media, whether non-paid for
or paid for advertising, they should speak to the Manager about this.
9. Staff shouldn't post content about supporters or service users without their express permission. If
staff are sharing information about supporters, service users or third-party organisations, this
content should be clearly labelled so our audiences know it has not come directly from Hayai
Motors. If using interviews, videos or photos that clearly identify a child or young person, staff must
ensure they have the consent of a parent or guardian before using them on social media.
10. Always check facts. Staff should not automatically assume that material is accurate and should
take reasonable steps where necessary to seek verification, for example, by checking data/statistics
and being wary of photo manipulation.
11. Be honest. Say what you know to be true or have a good source for. If you've made a mistake,
don't be afraid to admit it.
12. Staff should refrain from offering personal opinions via Hayai Motors social media accounts,
either directly by commenting or indirectly by 'liking', 'sharing' or 'retweeting'. If you are in doubt
about Hayai Motors position on a particular issue, please speak to the Manager.
13. It is vital that Hayai Motors does not encourage others to risk their personal safety or that of
others, to gather materials. For example, a video of a stunt.
14. Staff should not encourage people to break the law to supply material for social media, such as
using unauthorised video footage. All relevant rights for usage must be obtained before publishing
material.
15. Staff should not set up other Facebook groups or pages, Twitter accounts or any other social
media channels on behalf of Hayai Motors. This could confuse messaging and brand awareness. By
having official social media accounts in place, the Manager and external consultant can ensure
consistency of the brand and focus on building a strong following.
16. Hayai Motors is not a political organisation and does not hold a view on party politics or have any
affiliation with or links to political parties. We have every right to express views on policy, including
the policies of parties, but we can't tell people how to vote.
17. If a complaint is made on Hayai Motors social media channels, staff should seek advice from the
head of communications before responding. If they are not available, then staff should speak to the
Manager.
