Essay
IT Unit 3 Assignment 2: M2-M3
- Institution
- PEARSON (PEARSON)
IT Unit 3 Assignment 2: Using Social Media in Business but just the M2-M3 sections
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Justify planning decisions made (M2)Justify each use of your platform
I have used Facebook because most of the users are adults which will be interested in purchasing a
family car and car accessories. I have used Instagram as many users are also adults interested in
purchasing good looking cars. The format of Instagram is very attractive to the target audience. I
chose Twitter as most users are also adults interested in purchasing a car, it is also a very popular
platform which may help the business gain more attention.
2nd Meeting
I am making the site more popular by adding discounts, competitions, polls and posting daily at peak
visiting times. I am doing well as I have gained followers, however, to gain more I may need to post
more than once a day or add more posts that people are interested in, like more competitions.
Optimise the content, format and features of social media which meet the requirements
of the plan (M3)
These posts help me get more visitors as they are attractive to my target audience (adult males and
females that drive and/or are car enthusiasts) because most of these are cars that the average adult
can afford and use daily on road. The products I sell are also appealing to someone visiting my profile
as they are cheap kits that keep cars clean. Allowing customers to customise the cars they buy from
Hayai also attracts people as customers enjoy being unique and being able to have more choices for
cheaper. Giveaways/competitions are a good way to gain more visitors as it will make people more
likely to share and follow your profile. These posts have helped me gain followers and likes through
tags and by targeting my content at a specific audience by using attractive photos and polls to
engage my audience. Using different formats (like GIFs and text) can help to engage people.
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