Exam (elaborations)
B302 EMA Preparation Notes
- Institution
- The Open University (OU)
Preparing a management report outlining your strategic recommendations for the pizza oven company, Ooni.
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B302 EMA Preparation NotesTotal word limit: 3500
40% of your total assessment
Due Date: 7th June 2022
PART ONE
Prepare a management report outlining your strategic recommendations for Ooni. You report should
draw on appropriate B302 module material and provide evidence that supports your
recommendations. [1200 words/30 marks]
You should prepare the report as if you were a consultant submitting recommendations to Ooni. You must think
about what your target audience needs to know and write in a way that its members are likely to find
interesting and relevant.
You should be sensitive to the different between what Ooni’s executives already know and how your strategic
recommendations might affect their established way of doing things. While your strategic recommendations
may build on ideas developed in the collaborative activity, you are free to develop alternative strategic
recommendations.
Think carefully about the style and structure of your report. It should include an executive summary of around
150 words, clearly defined subsections and accurate referencing.
Your recommendations should be succinct and coherent. (Short, to the point and understandable.)
Given the word limit, three recommendations may be sensible. You must show you can balance appropriate
depth with appropriate breadth.
PART TWO
Prepare a second management report that identifies three implementation issues that Ooni must
address if it is to implement your Part 1 recommendations effectively. This report should draw on
appropriate B302 module material and support its arguments with evidence. [1200 words/30 marks]
Guidance concerning the style and structure of your Part 2 report is the same as it was for your Part 1 report,
but the subject is different. We have moved from making strategic recommendations to addressing three
implementation issues.
Implementing is not a linear extension of strategic recommending. Rather, the two activities are mutually
interdependent. Whereas your strategic recommendations offered Ooni advice about what it should aim at,
implementation issues are concerned with how Ooni might hit its target.
The type of implementation issues you discuss may vary according to the nature of your recommendation. The
can include any of the themes covered in Weeks 23, 24 or 25, such a structural, cultural, monitoring and
change issues, and barriers to implementation.
Even though your three implementation issues might not be of equal significance, you should still divide the
available word count into three equal segments.
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