Essay
Unit 20 - Enterprise in IT Distinction LAC(Assignment 3)
- Module
- Unit 20 - Enterprise in IT
- Institution
- PEARSON (PEARSON)
Unit 20 - Enterprise in IT Distinction LAC (Assignment 3) Marked by Pearson BTEC Presentation
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ExpertLevelGPS“A level of focus in which we maintain”
Created by shayaan, ahsan and minteuan and
mohammed
- The product we are bringing to the market is a GPS Tracker software that can be installed on a
mobile device. Moreover, the GPS is specifically designed for bikes allowing cyclists to have
the ability to set a location and get there in time. Likewise, the product is incredibly useful to
view where the last known location the user was at as well as it being a safety feature for the
bike were it to be stolen.
- The main target audience for our product is anyone over the age of 12 anyone below will
need parental consent to purchase.
- Our mission is to target our product “GPS Tracker software” towards a large audience. Also, be
top in the league in comparison to our competitors.
- Moreover, our marketing objective is to increase turnover by 25% by 2023/24, increase
social media engagement by 15% by 2023/24, and become carbon neutral by 2030. - The
, values of our company are toe treat and respect our customers and employees like
family our Motto is “Family = Business”. Likewise, it is incredibly vital for us to communicate
with our customers and potential customers and take in their feedback.
- Our vision is to be one of the most known brand/company all over the globe and witness
ourselves being sponsors for sports teams and other famous entities.
- Both qualitative and quantitative research has been carried out to collect as much information and data in
regards to the market as possible.
- Focus groups, in-depth interviews, and Ethnographic research has taken place as part of Qualitative
research.
- Polls, surveys, questionnaires have been taken out as part of Quantitative research. - Our Target market
includes everyone individual on earth as the product can be used for work, travelling to school, or leisure
purposes. In simple terms any person that uses a bike.
- In the market there’s incredibly high demand for GPS/GPS trackers by potential customers that demand the
product for their individual needs i.e as mentioned above.
- GPS products or software are available in market nevertheless, GPS Trackers are still minimally offered
thus, it is a beneficial and effective move for us to provide our product to the public. - As of current market
trends GPS tracking device market is expected to cross 75 million shipments by 2023. This data itself
clarifies the high demand for the product.
- There are certain competitor companies such as Vodafone whose selling price for the product is £79. -
GPS trackers have beneficial impact on the economic climate since they impact improvement of
sustainability which as a result has a positive impact on the environment. Also, the GPS technology
enables fleet managers to determine where traffic often slows down driving time.Hence, you can plan
strategies that steer clear of inefficient roads.
- The business can face four types of risks or challenges Strategic risk, Operational risk, Reputation risk,
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