Essay
Unit 20 - Enterprise in IT Distinction LAB(Assignment 2)
- Module
- Unit 20 - Enterprise in IT
- Institution
- PEARSON (PEARSON)
Unit 20 - Enterprise in IT Distinction LAB(Assignment 2) Marked by Pearson BTEC
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Unit 20 enterprise In ITP3: Select an idea using a range of criteria for an
IT product or service.
Name of our enterprise: ExpertLevelGPS
Ideas for our project
GPS with an application software (Example that can be considered: Google
maps, NAVMii, Apple Maps, MapFactor, AA App.
Main Idea
GPS FOR bikes with a subscription based fee ( for example every month) a
bike lock including and furthermore a magnetic being used as a GPS tracker
and google maps being connected.
An app will be used by the consumer/customer
1. Creating an app (requires knowledge of programming)
2. Making the equipment such as the bike lock
3. Hardware and software required to make the magnetic GPS
4. Distributing the app worldwide to reach a wider market this is to increase
sales
Marketing Objectives
1. Increase turnover by 25% in 2023/24
2. Increase social media engagement by 15% by 2023/24
3. Increase manufacturing of the products by 10% in 2024/25
4. Become carbon neutral by 2030 to follow UK law
,Ideal buyer Demographics
Age- all ages but people under the age of 12 will need parents consent to buy
Income- Any income
Location- London, Stratford
Buyer Profile
Bike lover who wants to protect himself from thieves
Couriers who work for delivery services
Travellers going on roadtrips
Marketing strategy
Product
Introduce the app to the UK
Improve existing product quality
Develop customised packages which have different features and improvements with
the subscription.
Price
Set customised competitive prices for the existing product, it has to be reasonable
for a profit and the consumer
Test offers and review packaging strategies
Offer better package deals that has improvements for the service for example a
(bronze,silver,gold) service, however for each service the price will increase
For example
Bronze service- £9.99
Silver service -£17.99
Gold service- £25.00
Sponser: NewVic College sixth form
Budget £100,000+
Mission,Visions and values
Values:
The values of our company are to respect and treat customers and employees
and that customers come first. With your consumers, a respectful approach goes
a long way. When you communicate effectively and efficiently while paying
attention to the client who needs you will enhance the chances of that customer
having a positive experience and gaining trust. Also to add on, for this company
, to be successful, communication will play an important role. In order to attain
your objectives, it is critical to communicate well during discussions. Within the
company, communication is also crucial. Effective communication may aid in the
development of a positive working connection between you and your employees,
which can enhance morale and productivity.
Mission:
Our goal is to become the UK's leading GPS bike lock monitoring company, with
a presence in all of the country's main cities. Our goal as a GPS bike lock
tracking company is to build a highly successful, profitable business that
provides high-quality GPS bike lock tracking devices and services in our city and
to set the standard for an ideal GPS bike lock tracking business not only in the
United Kingdom but also in every city and possibly other countries where we
plan to open offices and sell our franchise.
In fact, we've set out to create a GPS bike lock monitoring company that will set
the standard for the GPS bike tracking industry in the United Kingdom. We aim
to establish a company with a devoted team that will go above and beyond to
guarantee that our clients are delighted and that their money is well spent.
To do so, we recognize that it requires a firm with the proper staff and structure
to accomplish what we've set out to do, which is why we'll be putting structures
and procedures in place to enable us to offer exceptional services and operate
the company on autopilot. Our GPS lock tracking company's success will be
based on the team, not on any one person.
We are only expected to employ more than is necessary to operate a traditional
GPS because of the range of our service offerings. Certainly, we will have a
diverse workforce to manage ExpertLevelGPS' numerous services. The following
positions will be filled by experts and competent individuals:
.Project sponsor
.Project managers
.Budget manager
.Marketing and sales executive
.Customer Care Executive/Front Desk Officer
Starting up this company, our goals are to Introduce the app to the UK. Improve
existing product quality. Develop customised packages which have different features
and improvements with the subscription which I have talked about above. We also
want to reach a turnover of 25% by 2023 and the estimated value of £200,000 in
sales. Furthermore, we also aim to increase turnover by 25% in 2023/24
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