P1 – Explain different types of business information, their sources and purposes
M1 – Analyse different types of business information and their sources
D1 – Evaluate the appropriateness of business information used to make strategic decisions
Unit 4 – Business Communication
Pass Criteria 1, Merit Criteria 1, Distinction Criteria 1
P1 – Explain different types of business information, their sources and purposes
M1 – Analyse different types of business information and their sources
D1 – Evaluate the appropriateness of business information used to make strategic
decisions
Sources of business information include verbal, written, on-screen, multimedia and web
based.
Verbal information can be argued to be the best way to communicate because it makes
sure that everyone has a full understanding of the information because questions can be
asked and the information can be discussed. The problems with verbal communication is
that it is time-consuming and in certain situations may be difficult to tell the masses.
Santander uses verbal information to communicatei when they are coming up with new
advertisements for the business. Santander would need to have meetings with people that
are writing the advert and may use focus groups to determine what customers want from
the bank. They need to ensure that they communicate effectively to ensure that they are
going to produce an advertisement that they are happy to be broadcast and communicates
the information that they want it to. The source information will be coming from (in this
example) Santander’s marketing team.
Verbal information is a key way that business always use to communicate within the
company and outside of it. Verbal communication has many advantages including it is the
least likely types of communication to be misinterpreted when it is used to communication
between one person and another. Most people are more confident communicating verbally
because it is the first communication skill that they learnt when they were young, it is also
the easiest way to get your point across.
Although there are many advantages for verbal communication there are also
disadvantages such as language barriers and issues with getting a point across to a large
group of people, which in Santander is an issue as it is a big company. Also there can be
issues with people disputing what was said, for example if a mistake has been made
because an employee didn’t know something that they should have been told, the manager
could say that they did tell them and there is no physical evidence to show who is telling the
truth.
Aside from the disadvantages, verbal communication is needed to be used by people within
Santander. It will most commonly be used in a hierarchal system where information comes
from a consumer is either dealt with by the staff or moved on to the managers or if
managers cannot deal with it then to the directives of the company, similarly it will work in
the opposite order.
Written information is the use of symbols to express speech. Written information is a good
way for people to have documented versions of information.
Santander will write written terms and conditionsii that people will be sent when they take
out a bank account with Santander. These terms and conditions are useful to have to
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