This is a report for assignment 2 of Unit 3 - Social Media in business, it has achieved a distinction level grade and covers all the criteria which is required for assignment 2.
it involves creating a social media page and reviewing and optimising the page from feedback which has been gained fro...
Assignment Title Develop, Plan and Implement the use of social media in business
My Literacy Targets
My Numeracy Targets
,Contents
Business requirements (B2)................................................................................................ 4
Business requirements (B2)................................................................................................ 4
Business aims............................................................................................................. 4
Business aims............................................................................................................. 4
Timescales and responsibilities........................................................................................4
Timescales and responsibilities........................................................................................4
Deciding on sites......................................................................................................... 4
Deciding on sites......................................................................................................... 4
Targets for social media................................................................................................ 5
Targets for social media................................................................................................ 5
Content planning and publishing (B3)....................................................................................6
Content planning and publishing (B3)....................................................................................6
Target audience.......................................................................................................... 6
Target audience.......................................................................................................... 6
Type of content.......................................................................................................... 6
Type of content.......................................................................................................... 6
Keywords.................................................................................................................. 7
Keywords.................................................................................................................. 7
Best time to publish..................................................................................................... 7
Best time to publish..................................................................................................... 7
Publishing schedule...................................................................................................... 9
Publishing schedule...................................................................................................... 9
Developing an online community (B4)..................................................................................10
Developing an online community (B4)..................................................................................10
Developing a social media policy (B5)..................................................................................11
Developing a social media policy (B5)..................................................................................11
Feedback from peers..................................................................................................... 13
Feedback from peers..................................................................................................... 13
Creating accounts and profiles (C1)....................................................................................14
Creating accounts and profiles (C1)....................................................................................14
Content creation, publication and community building (C2) (C3).................................................16
Content creation, publication and community building (C2) (C3).................................................16
Producing content...................................................................................................... 16
Producing content...................................................................................................... 16
Data gathering and analysis (C4)........................................................................................ 20
Data gathering and analysis (C4)........................................................................................ 20
Peer feedback after analysation.....................................................................................22
Peer feedback after analysation.....................................................................................22
Optimisation of posts..................................................................................................23
Optimisation of posts..................................................................................................23
Evaluation.................................................................................................................. 25
Evaluation.................................................................................................................. 25
References................................................................................................................. 26
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