Summary
Summary Bowmans Strategic Clock
- Institution
- AQA
A-Grade Business Student, Bowmans Strategic Clock Detailed Notes with Examples.
[Show more]
Content preview
.ge:1 18?YeI.aE?y:wmaoE-Yomutu7IWhat is Bowman's strategic clock ?
Looks at
strategic positioning in relation to 2 Variables
A model that explores the options for
paratneiueeavesauehnwceousiohmarrsedx
.IE:77#sgaineaaomgooasiservicecaaaedrawess!?Eo
(d) Differentiation (Starbucks)
(3) Hybrid (IKEA) • offers highest
'
level of perceived added value
some t price Branding 13 product quality key role (5) focused differentiation ( LV)
-
•
•
product differentiation
•
Mogaung brand awareness quality
, ,
A perceived value
Highest price levels
•
-
•
•
persuade customers -
good added valued
positions around the clock positioning strategy used bymanyluxuan.fr brands
.
reasonable price .
Targeted segmentation promotions distribution
,
• Effective
strategy of profit
margins
hard to maintain this
-
strategy in the
long term .
(6) Risky high margins treadmill)
(2) Low price (Poundland) .Brisk
may fail eventually
-
• how cost leaders in market •
offering anything of perceived value
Sets T prices without
Customers can easily find same product att price $9
cost minimisation required
.
•
how profit perceived value
margins
.
uncompetitive strategy
•
↳ Towtput T profits -
-
• Intense competition -
price wars
(7) Monopoly pricing lroyaemai
Only one business offering the product
•
Can set
any price
(1) Low Price ③ how Value Added
•
"hi " )
.
Tightly regulated -
to prevent them setting any price
• Not competitive position
very NOT ( 8) Loss of Market share (Tesco)
product differentiated
for disaster
•
little value
.
Recipe
• customer perceives
price fora product
•
Bargain basement
strategy
•
Setting middle rangelstandard
Remain competitive with cow perceived value -
unlikely to win
many consumers
•
by charging for same price from competitors)
lowest prices .
(in value
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller elreathomas. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.59. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now