Summary
Summary Bowmans Strategic Clock
- Institution
- AQA
A-Grade Business Student, Bowmans Strategic Clock Detailed Notes with Examples.
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.ge:1 18?YeI.aE?y:wmaoE-Yomutu7IWhat is Bowman's strategic clock ?
Looks at
strategic positioning in relation to 2 Variables
A model that explores the options for
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.IE:77#sgaineaaomgooasiservicecaaaedrawess!?Eo
(d) Differentiation (Starbucks)
(3) Hybrid (IKEA) • offers highest
'
level of perceived added value
some t price Branding 13 product quality key role (5) focused differentiation ( LV)
-
•
•
product differentiation
•
Mogaung brand awareness quality
, ,
A perceived value
Highest price levels
•
-
•
•
persuade customers -
good added valued
positions around the clock positioning strategy used bymanyluxuan.fr brands
.
reasonable price .
Targeted segmentation promotions distribution
,
• Effective
strategy of profit
margins
hard to maintain this
-
strategy in the
long term .
(6) Risky high margins treadmill)
(2) Low price (Poundland) .Brisk
may fail eventually
-
• how cost leaders in market •
offering anything of perceived value
Sets T prices without
Customers can easily find same product att price $9
cost minimisation required
.
•
how profit perceived value
margins
.
uncompetitive strategy
•
↳ Towtput T profits -
-
• Intense competition -
price wars
(7) Monopoly pricing lroyaemai
Only one business offering the product
•
Can set
any price
(1) Low Price ③ how Value Added
•
"hi " )
.
Tightly regulated -
to prevent them setting any price
• Not competitive position
very NOT ( 8) Loss of Market share (Tesco)
product differentiated
for disaster
•
little value
.
Recipe
• customer perceives
price fora product
•
Bargain basement
strategy
•
Setting middle rangelstandard
Remain competitive with cow perceived value -
unlikely to win
many consumers
•
by charging for same price from competitors)
lowest prices .
(in value
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