MSc Qualtitative Analysis Lecture Notes.
A complete collection of notes taken for the Univeristy of Stirling HSPS132 class of 2020 for Research Methods.
This comprehensive set of notes explores how we tackle Qualitative Analysis and how our data may not be what we think it is! With clever remind...
HPSP132
Qualitative Analysis
DR CAROL JASPER– February 2021
UNIVERSITY OF STIRLING
Notes created by Hannah Moore
(MSc Graduate in Psychological Research Methods within Au sm Research)
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,HSPS132 – Qualita ve Analysis
Contents
Content and Discourse Analysis .............................................................................................................. 3
CATEGORICAL CONTENT ANALYSIS .................................................................................................... 4
DISCOURSE ANALYSIS ......................................................................................................................... 5
Workshop Analysis – War on Terror ...................................................................................................... 7
Thema c Analysis ................................................................................................................................... 9
Wri ng and Communica on ................................................................................................................ 13
Grounded Theory ................................................................................................................................. 16
Ethnography ......................................................................................................................................... 18
Interview Techniques ........................................................................................................................... 23
Ques onnaires and Qualita ve data ................................................................................................... 27
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, HSPS132 – Qualita ve Analysis
Content and Discourse Analysis
What is content and discourse analysis?
'A research method for the subjective interpretation of the content of text data through the
systematic classification process and coding and identifying themes or patterns'
It allows us to quantify data.
'Any qualitative data reduction and sense-making effort that takes a volume of qualitative material
and attempts to identify core consistencies and meanings'
Example : image analysis (used in social media)
Type the keywords 'skinny' and 'muscular' into google, and see what you get.
'Skinny' - women, often highly sexualised
'Muscular' - men, masculinised and sometimes sexualised
Potter refers to it as a 'craft skill', like riding a bike. You could read a book on it, but it doesn’t help
you to ride a bike. You have to get on the bike to learn to ride.
TYPES OF CONTENT ANALYSIS
Categorisation analysis : data reduction technique by means of coding and thematic organisation.
Evaluative of assertion analysis : identifying the meaning of words from three dimensions;
good/bad (evaluative), strong/weak (power) and fast/slow (activity)
Analysis of the utterance: the words as an act, communication as a dynamic process. Concerned
with general statements and phrases: syntactic analysis; logical analysis (arrangement of speech);
and analysis of atypical factors (omissions silences, reptations etc). A single word, such as 'but' can
have an enormous meaning and be incredibly significant.
Analysis of expression : formal aspect of speech and analysis of political discourse.
Analysis of relations: search the relationships that text elements have with each other and the
structural analysis.
INDUCTIVE REASONING - TOP DOWN
DECUCTIVE REASONING - BOTTOM UP
ABDUCTIVE REASONING - LOGICAL INFRENCE
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