P8:
For this criteria I will be addressing health concerns addressed by change4life and
describing the government agencies responsible for setting health policy with concerns to
Change4Life. I will also research the following norms such as objectives of the campaign,
target audience, ethical considerations, analysis of data obtained during and after promotion
to evaluate outcomes against original objectives for change4life
What is the health concern that is addressed by Change4life?
Change4Life targets a variety of health issues, such as childhood obesity, sugar
consumption, physical inactivity, and mental health. According to a 2020 study
conducted by Public Health England, the average child in England consumes 8 cubes of
sugar per day, which exceeds the recommended limit of 5 cubes per day. Change4Life
offers advice and resources to help families reduce their sugar consumption. Furthermore,
the NHS recommends that children and young people obtain at least 60 minutes of physical
activity every day, yet just 17.5% of children in England fulfil this goal. Change4Life offers
suggestions for enjoyable and energetic ways to get moving. Finally, Change4Life offers
materials to assist parents and children in dealing with stress and promoting excellent
mental health. (National Social Marketing Centre)
government agencies responsible for setting health policy with concerns to
Change4Life
The Department of Health and Social Care, Public Health England, the National Health
Service (NHS), and the Food Standards Agency are the UK government agencies in charge
of setting health policy relating to Change4Life. These organisations collaborate to promote
healthy lifestyles and give information on diet, physical activity, and other health-related
issues.
I will begin to elaborate on each agencies on setting health policy with concern to
Change4life
In the United Kingdom, the Department of Health and Social Care is in charge of
developing health policies connected to Change4Life. The department is in charge of public
health campaigns and projects such as Change4Life, which promotes healthy lifestyles and
lowers the risk of obesity and other health issues. To design and execute policies that
promote healthy living, the department collaborates closely with other government
departments, particularly Public Health England. The department also funds research into
health-related topics and collaborates with healthcare professionals to improve patient care
quality. Some of the specific policies established by the DHSC in regard to
Change4Life include promoting physical exercise, encouraging individuals to quit smoking,
and providing help to persons who are dealing with their mental health.
Public Health England (PHE) is in charge of developing health policies connected to
Change4Life in the United Kingdom. PHE is an executive agency of the Department of
Health and Social Care in charge of safeguarding and improving the nation's health and
,well-being. PHE is in charge of the Change4Life initiative, which promotes healthy lifestyles
and lowers the risk of obesity and other health problems. PHE collaborates with other
government organisations, such as the NHS and the Food Standards Agency, to design and
execute healthy-living programmes. PHE also performs health-related research and offers
information and advice to healthcare practitioners and the general public. PHE's specific
policies for Change4Life include boosting the consumption of fruits and vegetables,
limiting the use of sugar and salt, and encouraging individuals to cook healthy meals at
home. PHE also aims to raise awareness about the value of physical activity and to help
people who are struggling with their mental health.
The National Health Service (NHS) is responsible for setting health policies related to
Change4Life in the UK. The NHS is the UK's publicly funded healthcare system, and it
provides a range of services to UK residents, including healthcare and public health
initiatives. The NHS works closely with other government agencies, including Public Health
England, to implement policies that support healthy living and reduce the risk of obesity and
other health problems. The NHS also provides funding for research into health-related
issues and works with healthcare providers to improve the quality of care for patients. Some
of the specific policies established by the NHS in regard to Change4Life include
encouraging individuals to engage in physical exercise, encouraging people to quit smoking,
and providing assistance to people who are dealing with their mental health.
The Food Standards Agency (FSA) is responsible for setting health policies related to
Change4Life in the UK. The FSA is an independent government department that is
responsible for food safety and nutrition policy in the UK. The FSA works with other
government agencies, including Public Health England, to promote healthy eating habits and
reduce the risk of obesity and other health problems. The FSA provides guidance and advice
to the public on food safety and nutrition, and it works with food businesses to ensure that
they are complying with food safety regulations. The FSA also conducts research into food-
related issues and provides funding for research into food safety and nutrition. The FSA's
specific policies in regard to Change4Life include encouraging individuals to eat more
fruits and vegetables, reduce their intake of sugar and salt, and encourage them to cook
healthier meals at home.
Objectives of the Change4life
Change4Life is a UK public health campaign that promotes healthy living and lowers the risk
of obesity and other health issues. Change4Life's goals include the following:
The first objective is Promoting healthy eating habits, such as eating more fruits and
vegetables and consuming less sugar and salt. The second objective is Promoting physical
exercise while decreasing sedentary behaviour. The third objective is Raising public
knowledge of the health concerns connected with obesity and other lifestyle-related
diseases. The fourth objective is Offering advice and support for healthy living, such as
healthy cooking and food planning. The fifth objective is Emphasising the significance of
mental health and well-being. The sixth objective is Encouraging individuals to quit
smoking and drink less alcohol. The seventh objective is Making information and tools
available to assist people in making healthy lifestyle choices. The eighth objective is
,Collaborating with schools, healthcare professionals, and other organisations to promote
healthy lifestyles and prevent obesity and other health issues. (change4life, nhs)
Target audience
Change4Life's target audience is UK families with children under the age of 12. This is
reinforced by information from the Change4Life website, which claims that the campaign is
focused at "families with children under 12," with the purpose of "helping families make
healthy choices." The website also includes resources and information tailored to parents
and carers of young children, such as healthy food ideas, physical exercise suggestions, and
advice on lowering sugar and salt intake. Additionally, according to the UK government's
website, Change4Life is "aimed at families with children under 12 years old" and "aims to
encourage families to eat well and move more."
Reasons for approach – media resources
Change4Life uses a social marketing approach to raise public awareness of healthy
living and inspire families to make healthier decisions. They used social marketing in a
variety of methods, including:
First method of social marketing approach is unique messaging: Change4Life created
unique messaging to reach certain audiences, such as parents and carers of young children.
They employed language and visuals that were appealing to these groups, emphasising the
benefits of healthy living for families. (East Sussex)
Second method of using the social marketing approach is Change4Life uses social
media channels such as Facebook, Twitter, and Instagram to promote healthy living and
offer families with information and resources. To make their messages more appealing and
shareable, they used engaging content such as films and infographics. (East Sussex)
Third method of using the social marketing approach is Influencer collaborations:
Change4Life collaborated with influencers such as chefs and health experts to promote
healthy living and offer information and support to families. These influencers assisted
Change4Life in amplifying its messaging and reaching new audiences. (East Sussex)
Fourth method of using a social marketing approach is User-generated material:
Change4Life encourages users to develop and share their own healthy-living content, such
as healthy meal ideas and physical activity suggestions. This contributed to the initiative's
sense of community and engagement. (East Sussex)
Fifth method of using social marketing approaches is Behavioural nudges: To
encourage families to make healthier choices, Change4Life uses behavioural nudges such
as reminders and prompts. They supplied recipes and shopping lists, for example, to make it
easier for families to prepare healthful meals at home. (East Sussex)
Change4Life employed a variety of social marketing strategies to raise public awareness of
healthy living and inspire families to make healthier choices. They were able to reach a
, larger audience and provide guidance and support to families by leveraging targeted
messaging, social media campaigns, influencer relationships, user-generated content, and
behavioural nudges.
Change4life also uses other approaches such as:
First approach is Advertising campaigns: To promote healthy living and inspire families to
make healthier choices, Change4Life conducted a number of advertising campaigns across
multiple media platforms, including television, radio, and print. (East Sussex)
Second approach is Collaborations: Change4Life collaborates with a variety of
organisations, including schools, healthcare institutions, and local authorities, to promote
healthy living and give family assistance. (East Sussex)
Third approach is Social media: Change4Life uses social media channels such as
Facebook, Twitter, and Instagram to reach a larger audience and deliver healthy living
information and tools. (East Sussex)
Fourth approach is information and tools: Change4Life provides a variety of information
and tools to assist families in making healthy choices, such as nutritious food ideas, physical
activity suggestions, and advice on lowering sugar and salt intake. (East Sussex)
Fifth approach is Events: To involve families and encourage healthy living, Change4Life
organised a number of events, including family fun days and healthy cooking seminars.
(East Sussex)
Overall, Change4Life took a multifaceted strategy to raise public awareness of healthy living
and lower the risk of obesity and other health problems in the United Kingdom. They were
able to reach a larger audience and give information and resources to assist families make
healthier choices by utilising a variety of tactics.
Ethical considerations
a) What in the campaign was considered a healthy society?
Change4Life intended to promote healthy living and reduce the risk of obesity and other
health problems in the UK in order to create a healthy society. According to Change4Life, a
healthy society is one in which:
First consideration of a healthy society is Empowering families to make healthy choices:
Change4Life believes that families should have access to the information and resources
they need to make healthy choices, such as nutritious meal ideas and physical activity
advice. (NHS England)
Second consideration of a healthy society is Healthy living is the norm: Change4Life
intended to foster a culture in which healthy living is the norm and unhealthy behaviours,
such as excessive sugar and salt consumption, are discouraged. (NHS England)
