Essay
Unit 1 Business Envrionment Task 3
- Institution
- OCR
Unit 1 Business Environment Task 3 Highest Grade
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Stakeholders and their points of view in Colchester Institute and Colchester ZooName and Description of Stakeholder Group Points of view of this stakeholder group seeking to influence the aims and
objectives
Customers - External Customers
Colchester Institute Colchester Institute
The college’s customers are their own students. The normal age for The customers of CI want a good education from the teachers. They are
their target audience is 16-19 year olds however they do have a few depending their future on the college and expect to get a high qualification
adult learners and young adults that study at higher education/degree from this.
level. Colchester Institute provides a service to an outsider which is Customers or students of the college may be happy about receiving a good
education. Students also buy supplies from the student shop and grade or support from their teachers. This could impact their overall
cafeteria, so in this sense they are also customers to the college. This experience of their time at the college. An example of what they could be
gives the college even more profit. People who visit the salons and unhappy about could be not being given a good education or feeling safe in
restaurants are also seen as their customers. the college. However, Colchester Institute talks very strongly about
safeguarding in their policies.
Colchester Zoo
The customers that the zoo has is mostly families and couples.
Colchester Zoo tries to adapt their business to the younger audience by Colchester Zoo
what they have in their shops and other activities that are around the Customers of the Zoo will want an overall good, fun experience. They are most
zoo. By doing this, the children has more of a fun, unique experience likely taking their children there and want to make a whole day of it.
and the parents see it as a good day out that can last the entire day. Customers could be happy about the ability to get a membership card for the
Colchester Zoo are dependent on children having a good time as this zoo as this can save them money in the long run.
creates brand loyalty and the opportunity for them to come back. Customers from Colchester Zoo would be unhappy about the staff not looking
after the animals which impacts how much they can view. By opening more
enclosures means customers are happier and see it as good value for money.
Happy students means the Zoo is able to meet their mission and objectives.
Employees – Internal Employees
Colchester Institute Colchester Institute
CI has a large amount of employees in different departments of the Employees of the college want a good pay, working conditions and the ability
college that help students and keep the college organised. Employees to be promoted. They also probably want to feel like they have helped
range from the staff that run Starbucks or the Student Shop, to students and been able to get them good qualifications.
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