Creative Product Promotion
Task 4 – P5, M3
Conor Cunningham
,Introduction
The Research and Development department of Nutri-Foods Ltd has recently developed
cereal bar which will be manufactured and sold by the company alongside its existing r
of nutritional foods.
The cereal bar will be produced using ‘healthy’ ingredients that provide energy to
consumers while being relatively low-calorie. Initially the cereal bars will be sold as a si
item only.
The cereal bar will be launched in Northern Ireland only, making use of the company’s
existing distribution channels – convenience stores and major supermarkets; the cerea
will also be supplied to wholesalers so that coffee shops and restaurants will have acce
to supplies. It is hoped that the cereal bar will become a standard item for sale in vendi
machines.
The budget for the campaign should not exceed £10,000.
, Campaign objectives
The new product which will be promoted will be named “Nutri-Foods Cal-Crunch”. This cer
bar will follow the campaign brief of a healthy cereal bar which provides energy to consum
while still being relatively low calorie. The main objectives of the promotional campaign fo
this cereal bar will be;
• To generate brand awareness of the Nutri-Foods brand, which has a low existence in
Northern Ireland
• To drive sales through a supporting Direct Response campaign
• To increase sales of Nutri-Foods by 2% over an 8 week period
• To increase market share of the cereal bar market by 1%
• To have the Cal-Crunch bar in the top 10 best selling cereal bars in Northern Ireland
• To increase the number of wholesalers Nutri-Foods supply to
Task 4 – P5, M3
Conor Cunningham
,Introduction
The Research and Development department of Nutri-Foods Ltd has recently developed
cereal bar which will be manufactured and sold by the company alongside its existing r
of nutritional foods.
The cereal bar will be produced using ‘healthy’ ingredients that provide energy to
consumers while being relatively low-calorie. Initially the cereal bars will be sold as a si
item only.
The cereal bar will be launched in Northern Ireland only, making use of the company’s
existing distribution channels – convenience stores and major supermarkets; the cerea
will also be supplied to wholesalers so that coffee shops and restaurants will have acce
to supplies. It is hoped that the cereal bar will become a standard item for sale in vendi
machines.
The budget for the campaign should not exceed £10,000.
, Campaign objectives
The new product which will be promoted will be named “Nutri-Foods Cal-Crunch”. This cer
bar will follow the campaign brief of a healthy cereal bar which provides energy to consum
while still being relatively low calorie. The main objectives of the promotional campaign fo
this cereal bar will be;
• To generate brand awareness of the Nutri-Foods brand, which has a low existence in
Northern Ireland
• To drive sales through a supporting Direct Response campaign
• To increase sales of Nutri-Foods by 2% over an 8 week period
• To increase market share of the cereal bar market by 1%
• To have the Cal-Crunch bar in the top 10 best selling cereal bars in Northern Ireland
• To increase the number of wholesalers Nutri-Foods supply to
