Summary
Summary - Research Methods
- Module
- Research Methods
- Institution
- AQA
Summary - Research Methods
[Show more]
Seller
Follow
Content preview
Psychology Research Methods - Data handling and analysisThe distinction between quantitative and qualitative data:
QUANTITATIVE QUALITATIVE
Data that is in numerical form. Data is non numerical information. In the form of words.
- Used in inferential analysis - Collected through interviews, open questions and
- Easily and objectively analysed content analysis
- Behavioural categories tallied
Used in = experimental and observational
research Used in = case studies, open-question interviews and
questionnaires
(S) - More scientific - Replicable and (S) - Rich in Detail -
objective ➔ gives origins and insight of the feelings and
➔ Objectivity reduces the likelihood of meanings of participants
bias ➔ High validity
(S) - More Reliable - (S) - Allows the researcher to find issues that are often
➔ It can be analysed statistically to missed
reveal trends, relationships and
differences
➔ Can be repeated
(L) - Reductionist - lacks depth and detail (L) - Interpretation can lead to researcher bias
➔ only shows results does not give an
insight on behaviours (L) - difficult to summarise, categories and analyse due
➔ Lacks validity too extensive range of data
(L) Lacks reliability
● Triangulation =
Primary and secondary data:
PRIMARY SECONDARY
Data collected from first-hands experience Data collected from already published sources.
- Data is created to answer the research “Second-hand data”
question - Secondary data was initially collected for a
reason other than to answer current
research questions.
E.g., Experiments, observations, questionnaires
and case studies E.g., governments or business statistics and
previously published studies
(S) - Increases Validity - (S) - less costly and already analysed -
➔ Data is collected to answer the research ➔ Can reduce both time needed to conduct
question directly research and the cost involved in
➔ Study is designed to test the intended conducting a study involving participants
variable directly
➔ Researcher can control data collection
process carefully
(L) - time consuming and expensive - (L) - decreased validity -
➔ Includes paying participants and other ➔ Data is not collected to answer question
research directly may not give an appropriate
➔ Setting up experiments and paying for answer
materials ➔ Researcher has not role in data collection -
cannot be sure that data was collected free
from bias or variables
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller saya1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £5.59. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67096 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now