This document contains a series of lecture notes around Live Music Events and Event Management. There are discussions of: Important Job roles within Events, Booking agents, Health and Safety etc.
Key elements of a successful music event would include:
Marketing/Promotion
Digital advertisement.-
. Online polls in relation to an event- shows successful measurable expectations for
audience type and sales that are engaged with the event. (Also helps to create tribal
cultures).
. Online magazines- for our project, a student based magazine as this is very easily
measurable for us in terms of our general networking connections as they stem mainly from
individuals at BIMM.
. Online branding- for the artist but also the promoter.
. Promotion from other social influencers, reposting the advertisement with friends and
others to engage in a connected network. (again using cookies to measure who enters the
link etc.)
. Mailing list- sending email chains.
. Cookie analytics are good for measuring the accessibility of what and how large your
customer engagement is. Also, good for the relation of polls. Asking questions like “Who’s
ready for “ “ gig at the “ “ tonight?”. It helps measure the success you can loosely expect in
regards to sales.
. Podcast / Radio promotion.
( Linking ticket site- Fatsoma, Skiddle, ticketmaster etc. )
Physical Advertisement-
. Posters- helps establish branding for the artist and other accompaniments involved in the
designing of the work.
. QR Codes- helps engage people into their curiosity for what the link is (Fehzer, 2012).
“Curiosity made to consume” This also helps us monitor the comings and goings of people
using this link. (measurable).
Budgeting- explain the importance of this and how it is measurable in terms of success.
Budgeting is of vital importance for organising an event for multiple reasons such as:
creating an expectation of reality, keeping track of tangible costs. This can be measured with
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