The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in th...
SMM542 Week 11
Intro to week
Dr Sabrina Gottschalk https://www.littlehotelier...com
https://blog.resellerclub.com/why-is-promotion-important-for-a-business/
,Some tips for the IMP
• A solid segmentation is key for everything. If you have
still doubts – come and see me before it’s too late.
• Make sure you apply frameworks that you learned in
class where appropriate.
• Make sure the different parts are well-connected. For
instance, there must obviously be a strong link
between your positioning and the discussion of the 4Ps.
• We know you are dealing with a situation of imperfect
information. We are looking for sound logical and
strategic reasoning rather than for perfect “proof” of
everything.
• Don’t focus on the sample IMP on Moodle. This is just
to give you a rough idea of the structure and format.
The only guidelines you have to adhere to are in the
IMP coursework outline.
,Where are we in the course?
, Your Communications “Toolbox”
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marsssbarss. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.18. You're not tied to anything after your purchase.
