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Lecture notes

High Quality Lecture Notes for Marketing Fundamentals

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The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in th...

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  • June 14, 2023
  • 61
  • 2021/2022
  • Lecture notes
  • Dr sabrina gottschalk
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SMM542
Intro to week 9
Dr Sabrina Gottschalk https://www.littlehotelier.com

,Where are we in the course?

, The power of price




What is a placebo effect? How does it usually work?

, The power of price
We know already that prices influence perceived quality.
 So, can a price also induce a “real” placebo effect and influence the efficacy of
products? Would this also work with everyday consumer products?




3.99 $ Discount: 0.99 $

Measures:

• Subjective report of fatigue and cognitive capacity using surveys
• Actual cognitive capacity by letting participants solve a puzzle
Shiv et al. (2005), JMR

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