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High Quality Lecture Notes for Digital Marketing and Social Media

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Are you ready to take your digital marketing game to the next level? Look no further! Introducing our comprehensive Digital Marketing Lecture Notes – your roadmap to mastering the art of online success. In today's competitive digital landscape, staying ahead of the curve is essential. Our meticu...

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  • June 14, 2023
  • 3
  • 2021/2022
  • Lecture notes
  • Dr wanqing zhang
  • All classes
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SMM492 Digital Marketing and Social Media Week 2 Lecture Notes


Frameworks for Digital Marketing Strategies
 Ohmae’s 5Cs




o
 Maslow’s Hierarchy of Needs




o
Customers in the Digital Age
 Customer Network
o With the rise of digital media, customers are constantly responding,
connecting, and sharing amongst each other and with the businesses
that they care about.
 Network Effect
o A network effect is the effect that one user of a good or service has on
the value of that product to other people.
o When a network effect is present, the value of a product or service is
dependent on the number of others using it.
 Company
o Media Mindset

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