Summary
Summary Unit 20 - Enterprise in IT Assignment 2 Distinction Achieved All Criteria Met 0% plagiarism BTEC LEVEL 3
- Institution
- PEARSON (PEARSON)
Unit 20 Assignment 2 distinction achieved
[Show more]
Seller
Follow
Content preview
Assignment 2:Identify an IT product or
service to create an
enterprise.
Target marketing:
Target marketing is a method for marketing that divides a market by segments
and then focusses the marketing resources on the most important segments
consisting of consumers whose wants and goals most closely those of your
product and service offerings. Target marketing may be thought of as a subset
of niche marketing. It has the potential to be the deciding factor in whether your
company is successful in terms of bringing in new customers and expanding its
revenue.
LinkedIn, Twitter, Instagram, and Facebook are just a few examples of social
media platforms that provide complex capabilities that enable businesses to
target consumers based on different types of market segments.
A person's age, amount of income, marital status, educational level, religious
affiliation, and gender are all important factors in target marketing. As a result
of the fact that demographic segmentation is typically the most essential
criterion for defining target markets, familiarity with relevant demographic
information is necessary for most companies.
In the context of target marketing, the phrase "customer requirements" refers to
the distinct necessities and inclinations of a certain subset of consumers that an
organisation is trying to attract. Before deciding whether or not to engage in
target marketing for a product or service, the company should take into account
the following client requirements:
1. Demographics: It is vital to have a solid understanding of the audience
being targeted, which include gender, age, level of education, income, and
location, in order to fulfil the requirements of the consumer.
2. Psychographics: Businesses may build advertisements that connect with
customers by first gaining an understanding of the opinions, hobbies, and values
of their target market.
3. Elements of the Product Customers: have specific requirements for
several elements of a product, including the overall quality of the good, the price
of the item, the design of the product, and how well the product functions.
4. Convenience Customers desire goods and services that aren't difficult to get
their hands on and are simple to put to use.
5. Reputation of the brand: Customers are becoming more concerned with the
reputation of the brands of the firms with whom they do business, and they want
brands to be responsible for society.
6.Personalised experiences and offerings: Customers have come to demand
personalised encounters and provisions that are catered to their own
requirements and inclinations.
333385 Anum Ayub
,Assignment 2:
Identify an IT product or
service to create an
enterprise.
Businesses can develop more successful strategies for target marketing by first
gaining a knowledge of the requirements of their customers and then working to
satisfy those requirements. The special needs of the desired market are taken
into consideration while developing strategies for target marketing.
1. Product or service features and assessment of the
benefits, including how well the proposed solution meets
the customer’s requirements, solves the problem(s) and
whether it is unique:
Bringing living in the moment back to experiences:
Starting with the benefits and features of the products and service, below are
some variables I might consider while evaluating my product or service:
My product is a disposable film camera, which allows the pictures to be taken
and sent it to the mobile phone. Taking pictures of memories and moments with
a disposable film camera is both easy and inexpensive to do. Film cameras are
typically small and straightforward devices that capture images on black as well
as white film. They don't have any adjustments for focal length or exposure, so
the photographer can't look at the image in a straight line. Instead, the
processed images are sent to a linked smartphone. My camera will also come
with a battery that can be used to power it and charge it so that it may be used
again later.
For the average person who wants to take pictures of their memories without
engaging in a cumbersome procedure or having to worry about damaging or
losing their pricey camera, there will soon be disposable cameras on the market.
For instance, a person who is interested in wildlife might bring these cameras
along on a trip to the mountains. They do not require batteries that need to be
recharged, they are impermeable, they are tiny enough to be carried in a
pocket, and they are not impacted by the bumps and falls that occur along the
way. In addition, the use of a disposable film camera to record memories is not
only convenient but also inexpensive. Because of its small form, it is ideally
suited for trips with the family, vacations, and activities that take place outside.
The fact that photographs taken with disposable cameras are unaffected even if
the cameras are broken or otherwise damaged is perhaps the most significant
benefit they provide. In addition, both professional and beginner photographers
will find it simple to operate them. Now that we have that out of the way, let's
dive into the specifics of disposable film.
Young people, particularly teens, will be the primary clientele for my product.
Taking pictures with a disposable camera is a fun activity that is also beneficial
to the environment and for preserving memories. The convenience and low
maintenance requirements of disposable cameras make them an excellent choice
333385 Anum Ayub
, Assignment 2:
Identify an IT product or
service to create an
enterprise.
for outings with friends and family as well as for holidays. The use of disposable
cameras as party favours will be a brilliant idea. The creation of memories
through recording makes these cameras suitable for use at social events and
makes them easy for anyone to operate. Because of its user-friendly UI and
built-in flash, all the customers will need to do is aim and click.
In addition, the lifespan of our disposable cameras will be far longer than that of
the other types of cameras. As it will come with two small batteries and the film
will be replaceable. Once the film is used it can be replaced with the new film
which makes our camera less harmful to the environment.
The best part of using a disposable film camera will not knowing how the photos
will turn out until the set period. In a world when technology makes practically
everything instantly gratifying and accessible, the anticipation associated with
capturing pictures using disposable cameras is a really pleasant and thrilling
experience. You are able to relive every moment, regardless of how much time
has passed since you first took it, when you see your images for the first time,
including ones that you might have forgotten about shooting. This is especially
true for photos that you might not even remember taking. The act of carrying a
camera, composing the image in the viewfinder, and listening to the shutter click
will make you feel as if you've travelled back in time to a more straightforward
era, one that existed before to the development of digital photography plus
editing software. There is no such thing as a do-over if someone blinked or
wanted to restyle their hair. You won't need to worry about getting the "perfect
shot," so you may take pictures of your buddies engaging in their most natural
behaviours.
Overall, my product can fulfil the needs of customers because it is distinctive.
This is because it is supposed to be utilised by the photographer primarily more
than once and does not have any focal or exposure adjustments, other than a
built-in flash. Additionally, these cameras are designed to be disposable, which
means that the photographer will not be able to view the pictures until they have
been developed. This adds to the excitement that customers feel when it comes
time to view their photographs after they have been processed. It's as easy as
taking a picture and moving on, yet there's something really relaxing about it.
It's like pausing time physically, so you can remember a moment that only
comes around once in your whole life. The fact that it enables users to seize the
moment and learn something new is what sets it apart from other products on
the market.
Even if we are unable to go back in time, we may still watch our memories be
captured on film by purchasing a disposable camera.
2. Sustainability assessment depending on the product or
service proposed, e.g., environmental impact, waste
333385 Anum Ayub
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller anumayub8. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now